Strategy (from the ancient Greek stratègós, from stratos, "army," and ago, "leadership" or "command," initially meaning "the art of the general") designated the military commander during the time of Athenian democracy .

The Greek language has several variations, such as strategicós , or proper to the chief general; stratégema, or stratagem, a war ruse; stratiá , or military expedition; stráutema , or army on campaign; stratégion , or general's tent, among others.

Currently, the concept of strategy is one of the most used words in business life, or it refers to a way of thinking about the future, integrated into the decision-making process, based on a formalized procedure that articulates results. At first glance, it seems to be a stabilized concept, with a consensual and unique meaning, so much so that, most of the time, its definition is considered unnecessary.

However, a little attention to the meaning in which the word is used immediately reveals that there is no uniformity, and the same term can refer to very different situations. While this fact may not cause problems for a hasty reading, for students of these subjects, and even for managers whose role is to define or redefine strategies and implement them in organizations , the rigorous definition of the concept they have to carry out is the first step towards the success of their efforts.

Strategy in Digital Marketing

A marketing strategy is a set of actions implemented to achieve communication and sales objectives, and to build a positive brand image. It represents all the efforts made to increase your business's visibility , attract customers, and be recognized as an authority in your field.

Using strategy in marketing helps companies determine the needs of specific markets and target audiences and implement practices that help meet those needs.

This concept is related to making plans before acting.

This is very important in any market segment, as a reckless attitude can have serious consequences for the company.

Therefore, it is very important to make a plan before taking any action. Marketing strategies are designed to meet the needs of the organization or its target audience. There are many types and tools that can help entities achieve certain objectives, such as product or increased sales.