Knowledge Panel
Google's Knowledge Panel is an informational area located on the right side of Google's search results page, commonly called SERP.
When a user searches for a specific item or topic, the algorithm used in the search engine's information representation systems creates the Knowledge Panel, which aims to provide users with a quick and comprehensive overview of the topic by extracting information from the Google Knowledge Graph and other reliable sources.
Knowledge panels can contain different types of information. It depends on the object or topic being searched. For example, the following might appear:
Basic information: a brief description, relevant images, and general facts about the subject. Key facts: important dates, statistics, or data points related to the topic. Related items: links to other related topics, people, or organizations that users may be interested in. Social media profiles: links to official social media accounts associated with the organization. Contact information: the address, phone number, or website associated with the legal entity, if any.
The knowledge panel can be displayed for various searches. It includes famous people, landmarks, organizations, events, movies, books, and much more. By providing users with a concise and easily accessible overview of a topic, knowledge panels enhance the overall search experience and allow users to find the information they are looking for more efficiently.




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