Knowledge Graph - a world of connections

Knowledge Panel

Google's Knowledge Panel is an informational area located on the right side of Google's search results page, commonly called SERP.

When a user searches for a specific item or topic, the algorithm used in the search engine's information representation systems creates the Knowledge Panel, which aims to provide users with a quick and comprehensive overview of the topic by extracting information from the Google Knowledge Graph and other reliable sources.

Knowledge panels can contain different types of information. It depends on the object or topic being searched. For example, the following might appear:

Basic information: a brief description, relevant images, and general facts about the subject. Key facts: important dates, statistics, or data points related to the topic. Related items: links to other related topics, people, or organizations that users may be interested in. Social media profiles: links to official social media accounts associated with the organization. Contact information: the address, phone number, or website associated with the legal entity, if any.

The knowledge panel can be displayed for various searches. It includes famous people, landmarks, organizations, events, movies, books, and much more. By providing users with a concise and easily accessible overview of a topic, knowledge panels enhance the overall search experience and allow users to find the information they are looking for more efficiently.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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