Reputation (from the Latin reputatione) is the public opinion (or, more technically, a social evaluation) of a person, a group of people, or an organization . It is an important factor in many fields, such as business online communities , or social status.

Reputation on the Web

Digital Reputation , Digital Reputation Management, or Online Reputation Management is the monitoring and analysis of information about a particular company or person on the internet to guide the perception of their image online.

It is the public's perception of individuals or companies on the Internet. It is based on content (news, articles, and media) and interactions (ratings, opinions, and comments) published on social networks, blogs, and websites . Its management – ​​online reputation management – ​​aims to evaluate, monitor, and promote the improvement of the brand image.

digital reputation is the impression given to users through a set of data about a specific person, product, service, or business disclosed on the Internet. For you, this means that all information that mentions your brand or name is part of your digital reputation.

Reputation analysis

Analyzing the data obtained during monitoring is key to discovering the respondent's digital reputation. The content of the monitoring survey blog , news site, social network, etc.), positive or negative, and you can also see the scope, influence, number of links, etc. of the message.

Reputation monitoring

The first step in managing digital reputation is monitoring. This is done by recording and observing the publication of all content about brands or individuals on websites, blogs, social networks, forums, and other internet tools. This can be done using search tools such as search engines, Twitter Search, Ice Rocket, Technorati, Google Alerts, etc.