Semantics Applied to SEO

Semantics Applied to SEO

In the first live session of the series, Alexander Rodrigues will present a case study that used WordLift ( https://wordlift.io/ ), a Semantic SEO that uses Natural Language Processing , to improve audience engagement and increase organic traffic to a website .

Agenda

00:00 - Opening

17:32 Lecture

1:14:52 Questions and Answers

1:49:34 Final Considerations

Speaker

Alexander Rodrigues Silva ( SEO Analyst) SEO consultant and advocate for the Semantic Web . An advertising professional and librarian in training, with over 20 years of experience in the digital field. He has worked with Search Engine Optimization since 2009, always seeking to align user experience with strategies such as Content Marketing , optimizing SEO investment . Today , he researches the use of semantics and data in website optimization .

Mediation

Fabiola Aparecida Vizentim (Librarian, Data Architect and Member of the IA Biblio BR Group)

About the series

semantic solutions . All information and materials presented in the series will be available at: https://bit.ly/semanticanapratica .

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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