A conversation about Semantic SEO.

A conversation about Semantic SEO.

In this video, Felipe Bazon and I discuss semantic SEO , and I share my experience working with SEO, starting the conversation in the early days of the internet and working my way up to becoming an SEO expert.

It was a very interesting conversation where we discussed how semantic SEO involves optimizing content based on the meaning of words, taking into account context and different meanings. We highlighted the importance of understanding semantics to improve search engine ranking and how to work with it daily, and we talked about the influence of my studies in semantics during my Portuguese Literature degree and my second degree in Library Science . I hope you enjoy it!

According to Felipe's description in the video, we have:

In this deeply insightful video, Alex Rodrigues, founder of Semântico SEO and one of the leading authorities on optimization in Brazil, unveils the secrets of Semantic SEO. Prepare to elevate your SEO knowledge and skills to a new level by learning directly from one of the pioneers in the field.

You will discover:

  • What is Semantic SEO: A comprehensive introduction to the concept of Semantic SEO and why it's crucial for online success today.
  • How Semantic SEO Works: Understand how search engines interpret content and determine relevance through semantics, not just keywords.
  • Advanced Strategies: Alex shares advanced strategies and practical techniques for implementing Semantic SEO on your website, significantly improving its visibility and ranking.
  • Common Mistakes to Avoid: Learn from the most common mistakes people make in Semantic SEO and how to avoid them.
  • Real-World Case Studies: See real-world examples of how Semantic SEO has been successfully applied to improve website ranking and organic traffic.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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