How to work with SEO?
Before I answer how to work with SEO , I want you to take some time to watch this movie.
In it, you'll learn the story behind how Google works. SEO is independent of a search engine , but today it's very connected to that story. So set aside 58 minutes to watch it. I guarantee it will be worth it.
Now that you've watched it, I'll answer you in a few words:
How to work with SEO
To work with SEO, you need to have that level of willingness to solve problems, create solutions for them, and especially create great content that delivers the information to the person looking for it, at the moment they are looking for it.
To start working with SEO, you can do it on a personal project, a website , or help a relative with their website.
There are many ways to get started: taking a course, reading books (that's how I started), joining communities, or simply getting your hands dirty.
What is the salary of an SEO specialist?
This is perhaps the most complicated question to answer, because it is common practice for companies not to disclose salary information for the positions they advertise.
According to the Glassdoor , the national average salary for an SEO analyst is R$2,808. The vagas.com , reports that the starting salary for the same position is R$2,068.00 and can reach up to R$3,659.00.
The average salary for an SEO Analyst in Brazil is R$ 2,578.00.
Glassdoor , the average national salary for an SEO specialist is R$9,092 .
What is an SEO specialist?
In the terminology adopted by the Brazilian market, an SEO specialist is an analyst with more experience analysis tasks , and in some companies, they may also take on the role of coordinator.
What is an SEO analyst?
In my view of the profession, an SEO analyst is a professional who navigates between technical, analytical, informational, and semantic related to improving any digital and/or online .
What's the right way to start an SEO project?
There is no undergraduate or even technical degree that will qualify you to be a professional in SEO. Most professionals who work with optimization come from backgrounds in Marketing , Advertising, and technology .
You don't need a college degree to start working with SEO, but you do need to develop some important skills, such as web , knowledge of website development (but you don't necessarily have to be a developer), in-depth understanding of how search engines and algorithms work, data and other skills.
Some training companies, mostly online, offer courses on SEO.
Since I've never taken any courses, I won't be able to recommend any. When I started working with SEO, there were no courses, and I learned in two ways: by working and by following a method from a book: " Search Engine Optimization (SEO): An Hour a Day ".
This book, in addition to covering some theoretical and technical aspects, gave me, as a beginner, a program to follow. As the title suggests, short tasks, one hour a day. This book is outdated; there are others that are more recommended.
The two books below are the ones I consider most up-to-date and that you can search for and purchase if you're interested:
SEO 2021: Learn search engine optimization with smart internet marketing strategies and The Art of SEO: Mastering Search Engine Optimization .
What is the goal of SEO?
Make search engines love your website.
If you can help create (or improve) digital projects, making search engines use your content as a reference for your clients' customers' searches
New developments in research for those who want to work with SEO.
At Google I/O 2021 I found this short video by John Mueller. In it, Mueller talks about the latest news in search, not for those already working with SEO, but focusing on developers who want to learn more about website optimization. I recommend you watch it. It's in English.
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