SEO study focusing on early results patterns in semantic SEO projects.

Throughout all these years working on projects using what we call Semantic SEO, which for me is SEO but with a new, updated vision aligned with search engines, I've found a pattern of behavior, specific to Google's algorithm, when we use a combination in projects: Semantic Workflow and WordLift .

The work of creating a taxonomy to guide the creation and optimization of content, combined with the possibility of working with the entities defined in that taxonomy using all the intelligence of WordLift, generates the following scenario:

1. After a period of time in the project, we see strong growth in impressions: how long it takes for them to grow varies greatly, depends on many factors, and was not the focus of this "investigation";
2. After a while, seeing the growth in impressions, they stop and remain at the same level for quite some time.
3. Slowly two things happen: clicks begin to increase and with them the CTR slowly improves.

Eventually they reach a plateau and stay there for a while.

Some projects that continue to run for longer (2 to 3 years) exhibit a new flow: impressions grow, then clicks and CTR, and then a new plateau is reached.

I've noticed that some projects require 12 months of prior work before this can even begin. Certain criteria need to be met, but it's still too early for me to make any definitive statements.

What I think happens in the algorithm:

• Google's algorithms, which scan and "translate" natural language (what is written in the content) into numerical language, can reduce ambiguity when they find a website with a well-structured knowledge graph and well-defined entities.
• So, as our content becomes more understood, the ranking algorithm starts placing our content in positions that people look for on the SERP, meaning the certainty increases and the algorithm starts showing more of our content to those searching: that's where the increase in impressions comes from.
• After a while, more people looking for exactly the information we have in our content start to see the site. They slowly begin to click. I think at this stage Google "holds" the impressions and "tests" whether this content is really good, through people's clicks.
• Passing this test will increase the CTR.

And then the cycle repeats.

Unfortunately, this is a "study" where I recount the miracle, but not the saint. All the data is sensitive and cannot be shown.