Hummingbird

Hummingbird was a major search algorithm update introduced by Google in 2013, resulting in a significant overhaul of the search engine's core algorithm . This improved the understanding users ' search queries and provided more accurate and relevant search results.

Hummingbird aims to improve semantic by understanding the intent and context of survey queries. This shifts the focus from keywords to the meaning of the entire search term, allowing Google to deliver more relevant results, even for complex or colloquial queries. The update also emphasizes the importance of relevant, informative, and high-quality content

One of Hummingbird's key features is its ability to manage dialogues more efficiently. With the increasing use of voice surveys and the natural language users employ when speaking, Google engineers designed Hummingbird to better understand the context and intent behind these queries. This improvement allows Google to display survey results that are more aligned with the user's intent. It makes surveying more convenient.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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