Yahoo

Yahoo! Inc. is an American internet services company with the mission of being "the most essential global internet service for consumers and businesses." It operates an internet portal, a web directory, and other services, including Yahoo! Mail. It was founded by Jerry Yang, a Stanford University graduate, in January 1994 and incorporated on March 2, 1995. The company's headquarters are in Sunnyvale, California. In the "Ad Planner Top 1000 Sites," which tracks the most accessed websites in the world through Google's search engine, released in June 2010, Yahoo! appears in 2nd place, with 490 million visits and a global reach of 32% recorded in April, behind only the social networking site Facebook. Services offered by the company include Yahoo! Messenger, an instant messaging service, and Yahoo! Groups, a service for creating mailing lists by subject of interest, online chat and games, various news and information portals, online shopping, and auctions. Many of these are based on independent services that Yahoo! acquired, such as EGroups, the popular GeoCities for web hosting, and Rocketmail. Many of these acquisitions displeased some users who had been using these services before Yahoo! acquired them, as the company frequently changed the terms of service. One notable example of this was the acquisition of the webring service in 2000. On February 1, 2008, Microsoft offered to buy Yahoo! for $44.6 billion, but Yahoo! officially rejected the offer, stating that it undervalued the company.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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