{"id":10426,"date":"2026-09-08T19:41:04","date_gmt":"2026-09-08T16:41:04","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/privacy\/"},"modified":"2026-09-08T19:48:32","modified_gmt":"2026-09-08T16:48:32","slug":"privacy","status":"publish","type":"page","link":"https:\/\/semantico.com.br\/blog\/en\/privacy\/","title":{"rendered":"Privacy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">SemanticaBlog Privacy Policy (LGPD-compliant)<\/h2>\n\n<p class=\"wp-block-paragraph\">As a Library Science student at UFRGS and a search engine optimization and information generation professional for over 20 years, I understand that the structure of a good system depends on ethics and transparency. The internet is a vast ecosystem of connections, and Brazil\u2019s General Data Protection Law (LGPD \u2013 Law No. 13,709\/2018) functions as a controlled vocabulary for our rights: it precisely defines what can and cannot be done with our information. <\/p>\n\n<p class=\"wp-block-paragraph\">In my daily work in consulting and research in semantics, I study in depth how to organize and categorize data so that it delivers real value. This same logic of absolute respect for information structure applies to how I handle your personal data here on Semantica SEO\u2019s SemanticaBlog. <\/p>\n\n<p class=\"wp-block-paragraph\">Below, I detail the technical and legal guidelines for how this management takes place.<\/p>\n\n<h3 class=\"wp-block-heading\">Legal bases for data processing (Art. 7 of the LGPD)<\/h3>\n\n<p class=\"wp-block-paragraph\">Within this site\u2019s information architecture, any data collection has a clear legal basis for its existence:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Explicit consent:<\/strong> when you choose to subscribe to my newsletter, download material about workflows, or leave a comment on an article, you give me direct permission to use your name and email address.<\/li>\n\n\n\n<li><strong>Legitimate interest:<\/strong> I use this legal basis to process anonymized browsing data. The sole purpose is to understand reading behavior to improve the user experience and the site\u2019s content (such as measuring long-term organic traffic), without ever infringing on your fundamental rights and privacy. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Retention period and preservation of information (Art. 15 of the LGPD)<\/h3>\n\n<p class=\"wp-block-paragraph\">Just as academic digital preservation requires timeframes and disposal rules, your data is not stored on my servers indefinitely.<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Analytics and browsing data:<\/strong> analytics cookies are retained for the standard period of the tools I use (typically 14 months) for search trend analysis. After that period, they expire automatically. <\/li>\n\n\n\n<li><strong>Contact data:<\/strong> your email address and name remain in my database only while our relationship is active. If you unsubscribe from the newsletter, deletion of your record from the email delivery platform is immediate and irreversible. <\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">Third-party sharing and use of technology<\/h3>\n\n<p class=\"wp-block-paragraph\">My goal has always been to align your reading experience with the delivery of technically sound content. As I frequently work with WordPress configurations and advanced tools, my ecosystem depends on external services to function. <\/p>\n\n<p class=\"wp-block-paragraph\">Your data may be processed by secure hosting infrastructures and web analytics tools (such as Google Analytics). In addition, to process ranking patterns or analyze large blocks of text anonymously and in aggregate, I may occasionally use a large language model. The focus of these technologies is purely analytical. All third-party services I use operate under strict confidentiality agreements. I never sell, rent, or individually match your information with other companies.    <\/p>\n\n<h3 class=\"wp-block-heading\">Security measures and technical protection<\/h3>\n\n<p class=\"wp-block-paragraph\">A fundamental part of good technical website optimization involves information security. The semantico.com.br domain and its pages use the HTTPS protocol (SSL certificate) to encrypt communication between your browser and my server. This ensures that any data you enter here is transmitted securely, mitigating the risks of interception or leaks.  <\/p>\n\n<h3 class=\"wp-block-heading\">Your rights as a data subject (Art. 18 of the LGPD)<\/h3>\n\n<p class=\"wp-block-paragraph\">Knowledge management is only fair and functional when you are in control. Under Brazilian law, you are the sole owner of your information and may contact me at any time to: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Confirm whether your data is being processed.<\/li>\n\n\n\n<li>Access, correct, or update any contact information.<\/li>\n\n\n\n<li>Request anonymization, blocking, or deletion of unnecessary data.<\/li>\n\n\n\n<li>Request data portability or withdraw your consent simply and quickly.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\">How to exercise your rights<\/h3>\n\n<p class=\"wp-block-paragraph\">If you would like to exercise any of these rights, learn more about the metrics I use, or even have a conversation about how information classification connects with SEO, please feel free to contact me.<\/p>\n\n<p class=\"wp-block-paragraph\">For privacy and digital security reasons, I do not make my personal phone number publicly available on the web, but you can contact me directly through the site\u2019s contact page or via the domain\u2019s official email address.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SemanticaBlog Privacy Policy (LGPD-compliant) As a Library Science student at UFRGS and a search engine optimization and information generation professional for over 20 years,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"googlesitekit_rrm_CAowhc7hCw:productID":"","wl_entities_gutenberg":"","footnotes":""},"wl_entity_type":[51],"class_list":["post-10426","page","type-page","status-publish","hentry","wl_entity_type-article"],"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/page\/privacy","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/pages\/10426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/comments?post=10426"}],"version-history":[{"count":1,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/pages\/10426\/revisions"}],"predecessor-version":[{"id":10427,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/pages\/10426\/revisions\/10427"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media?parent=10426"}],"wp:term":[{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=10426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}