{"id":10174,"date":"2019-07-07T18:00:00","date_gmt":"2019-07-07T15:00:00","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/aeo-is-the-new-seo\/"},"modified":"2026-08-26T18:05:09","modified_gmt":"2026-08-26T15:05:09","slug":"aeo-is-the-new-seo","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/aeo-is-the-new-seo\/","title":{"rendered":"AEO is the new SEO"},"content":{"rendered":"\n

SEO<\/a> since its inception has been a constant mutant. Today there is a lot of talk about SEO and AEO, with the latter being a natural evolution of the former. Search<\/a> engine optimization<\/a> is naturally moving towards voice search optimization. <\/p>\n\n

As companies expand their fields of study(Artificial Intelligence, “Learning Machines”) and new generations take ownership of these new ways of looking for what they want, we professionals have to update, test, and apply them to our projects.<\/p>\n\n

To try to understand this scenario, in this article we will analyze<\/a> these four points:<\/p>\n\n

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  1. Define What It Is \n AEO<\/a>\n<\/strong>Answer Engine Optimization;<\/li>\n\n\n\n
  2. Let’s talk about the evolution of search engines into a question answering machine;<\/li>\n\n\n\n
  3. Describe the evolution of SEO as a business<\/a> strategy<\/a>;<\/li>\n\n\n\n
  4. Pointing out some paths where AEO will take us.<\/li>\n<\/ol>\n\n

    AEO: Answer Engine Optimization<\/h4>\n\n

    In good Portuguese: Optimization for Response Mechanisms<\/h5>\n\n

    With the rise of voice search, Google<\/a> and other companies such as Bing and Amazon are increasingly relying on their voice understanding<\/a> systems and algorithms that turn audio into searches<\/a>. Understanding and credibility are key factors when it comes to providing a unique solution for searchers. <\/p>\n\n

    The voice is naturally more detailed, more natural … and finally requires a single response.<\/strong><\/p>\n\n

    In this type of search there is only one answer and one chance to please the consumer.<\/p>\n\n

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    Conte\u00fados<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n