{"id":10179,"date":"2019-08-25T15:29:05","date_gmt":"2019-08-25T12:29:05","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/why-does-your-company-need-a-taxonomy\/"},"modified":"2026-08-26T18:09:37","modified_gmt":"2026-08-26T15:09:37","slug":"why-does-your-company-need-a-taxonomy","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/","title":{"rendered":"Why does your company need a taxonomy?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#a_taxonomy_for_companies_that_is_the_proposal\" >A taxonomy for companies. That is the proposal.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#so_why_is_it_important_to_create_a_taxonomy_for_my_company\" >So why is it important to create a taxonomy for my company?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#your_companys_problems_and_taxonomic_solutions\" >Your company\u2019s problems and taxonomic solutions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#data_overload_information_void\" >Data overload, information void<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#lack_of_standards_and_naming_in_documents\" >Lack of standards and naming in documents<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#limited_search_capabilities\" >Limited search capabilities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#information_unawareness\" >Information unawareness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#lack_of_unified_terminology_across_areas\" >Lack of unified terminology across areas<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#organizational_culture\" >Organizational culture<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#lack_of_governance\" >Lack of governance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#open_structure_that_can_be_changed_by_all_users\" >Open structure that can be changed by all users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#decentralization_of_information\" >Decentralization of information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#changes_in_the_company_%e2%80%93_mergers_and_acquisitions\" >Changes in the company \u2013 Mergers and Acquisitions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#benefits_of_creating_taxonomies_for_your_company\" >Benefits of creating taxonomies for your company<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#structures_and_organizes_organizational_knowledge\" >Structures and organizes organizational knowledge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#improves_organizational_efficiency_and_lowers_costs\" >Improves organizational efficiency and lowers costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#encourages_innovation\" >Encourages innovation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#sharing_through_search_and_navigation\" >Sharing through Search and Navigation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#knowledge_management_or_organizational_memory\" >Knowledge Management or Organizational Memory<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#information_reuse\" >Information reuse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#reduces_duplicate_terms\" >Reduces duplicate terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#reflects_information_needs\" >Reflects information needs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#enables_a_systemic_view\" >Enables a systemic view<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#machine_learning_chatbot\" >Machine learning, Chatbot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/semantico.com.br\/blog\/en\/why-does-your-company-need-a-taxonomy\/#frequently_asked_questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"uma-taxonomia-para-empresas-essa-e-a-proposta\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_taxonomy_for_companies_that_is_the_proposal\"><\/span>A taxonomy for companies. That is the proposal. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A taxonomy, put very simply, is a categorization scheme. It was created to organize items into categories according to a given structure. <\/p>\n\n<div class=\"wp-block-cover alignfull\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1150\" class=\"wp-block-cover__image-background wp-image-5949\" alt=\"\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico.png\" data-object-fit=\"cover\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico.png 2000w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-600x345.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1920x1104.png 1920w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-768x442.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1536x883.png 1536w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1080x621.png 1080w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1280x736.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-980x564.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-480x276.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-150x86.png 150w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"entao-por-que-e-importante-criar-uma-taxonomia-para-a-minha-empresa\"><span class=\"ez-toc-section\" id=\"so_why_is_it_important_to_create_a_taxonomy_for_my_company\"><\/span>So why is it important to create a taxonomy for my company?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">Again, put very simply, creating a corporate <span id=\"urn:enhancement-92710421-a109-d70b-30ce-e4c89558aa31\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\"><a class=\"wl-entity-page-link\" title=\"taxonomias\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/taxonomia__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/taxonomia__trashed\" >taxonomy<\/a><\/span> can help all areas of your company, but especially those related to <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/marketing\" >Marketing<\/a> and Sales.<\/p>\n\n<p class=\"wp-block-paragraph\">I have <a class=\"wl-entity-page-link\" title=\"Experi\u00eancia\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/experiencia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/experiencia\" >experience<\/a> using a category scheme\u2014a taxonomy\u2014to organize a <a class=\"wl-entity-page-link\" title=\"dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\" >data<\/a> management project; another to document persona creation; and I have also used taxonomy in inbound marketing work.<\/p>\n\n<h2 id=\"os-problemas-da-sua-empresa-e-solucoes-taxonomicas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"your_companys_problems_and_taxonomic_solutions\"><\/span>Your company\u2019s problems and taxonomic solutions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">I chose to organize my <a class=\"wl-entity-page-link\" title=\"Pesquisa\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\" >research<\/a> into two stages:<\/p>\n\n<ol class=\"wp-block-list is-style-default\">\n<li>Describe the <strong>problems<\/strong> that lead to the need for a taxonomy;<\/li>\n\n\n\n<li>Provide suggestions for <strong>solutions<\/strong> to each of the problems.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">And in the end, I want you\u2014if you read this article to the end\u2014to know how to solve some of these problems (and others you may find) by creating a <strong>taxonomy for companies<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">So, let\u2019s get to the problems:<\/p>\n\n<h3 id=\"excesso-de-dados-vazio-informacional\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"data_overload_information_void\"><\/span>Data overload, information void<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">All of us generate more data in a single day than we did over decades, decades ago.<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>Over the last decades, the amount of <a class=\"wl-entity-page-link\" title=\"dados permit\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >data<\/a> generated has grown exponentially. The emergence of the Internet abruptly increased the amount of data produced, and the popularization of the <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Internet_das_coisas\" target=\"_blank\" rel=\"noopener\">Internet of Things<\/a> moved us from the <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Terabyte\" target=\"_blank\" rel=\"noopener\">terabyte<\/a> era to the <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Petabyte\" target=\"_blank\" rel=\"noopener\">petabyte<\/a><sup><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Big_data#cite_note-:1-1\" target=\"_blank\" rel=\"noopener\">[1]<\/a><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Big_data#cite_note-:0-2\" target=\"_blank\" rel=\"noopener\">[2]<\/a><\/sup>. In 2015, we entered the zettabyte era<sup><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Big_data#cite_note-:12-3\" target=\"_blank\" rel=\"noopener\">[3]<\/a><\/sup>, and today we generate more than 2.5 quintillion <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Byte\" target=\"_blank\" rel=\"noopener\">bytes<\/a> daily<sup><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Big_data#cite_note-:13-4\" target=\"_blank\" rel=\"noopener\">[4]<\/a><\/sup>.  <\/em><\/p>\n<cite>Wikipedia<\/cite><\/blockquote>\n\n<p class=\"wp-block-paragraph\">I am sure that in your company you find a very similar scenario: dozens, hundreds of spreadsheets, documents, files with data from every source and in every form. All of this scattered across <a class=\"wl-entity-page-link\" title=\"computador\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/computador\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/computador\">computers<\/a>, the network, and different systems. This is the information void.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The problem is that turning that amount of data into any <a class=\"wl-entity-page-link\" title=\"Knowledge Graph - um mundo de conex\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\">information<\/a> requires a massive effort with little guarantee of success.<\/strong><\/p>\n\n<h3 id=\"falta-de-padrao-e-nomenclatura-em-documentos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lack_of_standards_and_naming_in_documents\"><\/span>Lack of standards and naming in documents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Using the same scenario above, I can say that these same documents are scattered across text files, proprietary formats such as Office, PDFs, and many others\u2014all incompatible with one another. <\/p>\n\n<p class=\"wp-block-paragraph\">In addition, the naming conventions only make things more confusing. Things like &#8220;<a class=\"wl-entity-page-link\" title=\"Documentos\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/documentos\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/documentos\">document<\/a>-financial-02&#8243; and &#8220;finance doc-02082019&#8221; used for the same <a class=\"wl-entity-page-link\" title=\"conte\u00fado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conteudo-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo-2\">content<\/a>, or even &#8220;report-version-01&#8221;, &#8220;report_v03&#8221;, which were supposed to <a class=\"wl-entity-page-link\" title=\"ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\">be<\/a> sequential documents. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>This makes it very difficult to use systems to handle these data in an automated way.<\/strong><\/p>\n\n<h3 id=\"recursos-de-busca-limitados\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"limited_search_capabilities\"><\/span>Limited search capabilities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Data generates information. Information can generate knowledge. Knowledge transforms your company. But how can this process happen if you cannot find the information you need within the data you have?  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The confusion created by a lack of standardization and <a class=\"wl-entity-page-link\" title=\"organiza\u00e7\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/organizacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/organizacao\">organization<\/a> of data creates a scenario in which searching for information within that same data is limited.<\/strong><\/p>\n\n<h3 id=\"desconhecimento-informacional\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"information_unawareness\"><\/span>Information unawareness<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Information is the new gold.<\/p>\n\n<p class=\"wp-block-paragraph\">Not knowing what information you have hidden on your computers is the same as being poor while living on land full of treasures.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A lack of information <a class=\"wl-entity-page-link\" title=\"conhecer\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conhecimento\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento\">knowledge<\/a> kills <a class=\"wl-entity-page-link\" title=\"Neg\u00f3cios\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/negocio\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/negocio\">business<\/a> opportunities.<\/strong><\/p>\n\n<h3 id=\"ausencia-de-terminologia-unificada-entre-areas\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lack_of_unified_terminology_across_areas\"><\/span>Lack of unified terminology across areas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">In the sales department, in the quarterly results spreadsheet, we see a column called customers, one called sales, and another called profit.<\/p>\n\n<p class=\"wp-block-paragraph\">In Marketing, in a spreadsheet also called quarterly results, we have a column called subscribers, one called sales, and another called sales rate.<\/p>\n\n<p class=\"wp-block-paragraph\">The two spreadsheets have the same name, refer to the same period, but use completely different <a class=\"wl-entity-page-link\" title=\"palavras-chave\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/palavra-chave\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave\">terms<\/a> for the same data.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The lack of a <a class=\"wl-entity-page-link\" title=\"padr\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/padroes\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/padroes\">standard<\/a> for the terms used across departments will create serious problems when it is time to unify data to generate information for the entire company.<\/strong><\/p>\n\n<h3 id=\"cultura-organizacional\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"organizational_culture\"><\/span>Organizational culture<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Your organization\u2019s culture is the biggest obstacle you will need to overcome to implement any process that changes its day-to-day operations.<\/p>\n\n<p class=\"wp-block-paragraph\">Whatever the change, the culture will have to change. Even worse if the change is structural and radical. The more innovative it is, the more you will have to deal with resistance from those who are already used to the current way of doing things.  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A cultural change will help you benefit from data and information, using techniques such as <span id=\"urn:enhancement-e613c802-d3d4-94e4-ba9c-50046c673ff9\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomies<\/span>.<\/strong><\/p>\n\n<h3 id=\"falta-de-governanca\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"lack_of_governance\"><\/span>Lack of governance<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">A very common scenario in companies is a lack of governance, especially related to data.<\/p>\n\n<p class=\"wp-block-paragraph\">Data governance is a system that enables decision-making regarding access to and use of certain information. It is carried out through a model that uses methods defining under which circumstances this access may be required. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Planning and executing proper governance will prevent problems with agility and trust related to data and information.<\/strong><\/p>\n\n<h3 id=\"estrutura-aberta-e-alterada-por-todos-os-usuarios\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"open_structure_that_can_be_changed_by_all_users\"><\/span>Open structure that can be changed by all users<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">This item is very close to the previous one. The lack of governance and an overly open structure without access control and write permissions create the same problems: lack of reliability in information. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If your data can be changed and moved &#8220;out of place&#8221; by anyone at any time, how can you know whether it is still reliable?<\/strong><\/p>\n\n<h3 id=\"descentralizacao-de-informacoes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"decentralization_of_information\"><\/span>Decentralization of information<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Recalling what I said above, in this same post:<\/p>\n\n<p class=\"has-black-color has-accent-background-color has-text-color has-background wp-block-paragraph\"><em>dozens, hundreds of spreadsheets, documents, files with data from every source and in every form. All of this scattered across computers, the network, and different systems. <\/em><\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Is this your company\u2019s scenario?<\/strong><\/p>\n\n<h3 id=\"mudancas-na-empresa-fusoes-e-aquisicoes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"changes_in_the_company_%e2%80%93_mergers_and_acquisitions\"><\/span>Changes in the company \u2013 Mergers and Acquisitions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">More complicated than a company with multiple information silos and separate environments across the <a class=\"wl-entity-page-link\" title=\"Websites\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\">site<\/a> is when two companies with two completely different models come together.<\/p>\n\n<p class=\"wp-block-paragraph\"><a class=\"wl-entity-page-link\" title=\"ai\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/inteligencia-artificial-3\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/inteligencia-artificial-3\">Then<\/a> there is no way around it: either one of the two absorbs the other\u2019s structure, or planning and medium-term work are required to organize and standardize their information.<\/p>\n\n<div class=\"wp-block-cover alignfull has-custom-transform\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1150\" class=\"wp-block-cover__image-background wp-image-5949\" alt=\"\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico.png\" data-object-fit=\"cover\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico.png 2000w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-600x345.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1920x1104.png 1920w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-768x442.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1536x883.png 1536w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1080x621.png 1080w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-1280x736.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-980x564.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-480x276.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Topo-Blog-Semantico-150x86.png 150w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\" id=\"beneficios-da-criacao-de-taxonomias-para-a-sua-empresa\"><span class=\"ez-toc-section\" id=\"benefits_of_creating_taxonomies_for_your_company\"><\/span>Benefits of creating taxonomies for your company<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\">I was able to list <strong>10 problems related to the lack of a categorization scheme<\/strong>, that is, a taxonomy for your company.<\/p>\n\n<p class=\"wp-block-paragraph\">Now I will try to do the more complex work: explain XX benefits of using taxonomies for your organization. Shall we? <\/p>\n\n<h3 id=\"estrutura-e-organiza-o-conhecimento-das-organizacoes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structures_and_organizes_organizational_knowledge\"><\/span>Structures and organizes organizational knowledge<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Using a taxonomy in your organization helps structure and organize knowledge so that all stakeholders can have the necessary access when they need it, increasing efficiency.<\/p>\n\n<p class=\"wp-block-paragraph\">A taxonomy, because it is an organized way to address the need for categorization of data and information, is one of the simplest ways to solve this problem.<\/p>\n\n<h3 id=\"melhora-a-eficiencia-organizacional-e-baixa-custos\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"improves_organizational_efficiency_and_lowers_costs\"><\/span>Improves organizational efficiency and lowers costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The costs related to the lack of organization of information in your company need to be calculated.<\/p>\n\n<p class=\"wp-block-paragraph\">Your finance department would be shocked by two <a class=\"wl-entity-page-link\" title=\"m\u00e9tricas\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/metricas\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/metricas\">metrics<\/a>: hours per employee wasted on capturing, processing, and categorizing data, and the low return from the information used due to its lack of quality.<\/p>\n\n<p class=\"wp-block-paragraph\">Well-structured taxonomies increase organizational efficiency and reduce costs by improving the quality of information, preventing errors and lowering costs related to using data in business.<\/p>\n\n<h3 id=\"estimula-a-inovacao\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"encourages_innovation\"><\/span>Encourages innovation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Creating a corporate taxonomy encourages innovation simply because of the clarity it gives managers about where to find the right information, its relationship with other data, and what each piece of that information means.<\/p>\n\n<p class=\"has-black-color has-accent-background-color has-text-color has-background wp-block-paragraph\"><strong>Innovation<\/strong> is the action or act of innovating\u2014that is, modifying old customs, habits, legislation, processes, etc.; the effect of renewal or the creation of something new.<\/p>\n\n<p class=\"wp-block-paragraph\">Changing habits and processes. If you want to do that, you will need to know very clearly where changes are needed, with a clear understanding of the current scenario. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>To do that, you can rely on as many <span id=\"urn:enhancement-1821c656-e8fb-83ee-8506-0ad4eb15e370\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomies<\/span> as necessary.<\/strong><\/p>\n\n<h3 id=\"compartilhamento-atraves-de-busca-e-navegacao\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sharing_through_search_and_navigation\"><\/span>Sharing through Search and Navigation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Data generates <strong>information<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Information generates <strong>knowledge<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Knowledge transforms your company.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To organize and improve the sharing of information through tools that enable fast access to it, you can use both <span id=\"urn:enhancement-9aebc606-606a-cf11-184d-ee41f43c970a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomies<\/span> and <a rel=\"noreferrer noopener\" aria-label=\"ontologias (opens in a new tab)\" class=\"rank-math-link\" href=\"https:\/\/semantico.com.br\/blog\/ontologia-para-analise-de-negocios\/\" target=\"_blank\"><a class=\"wl-entity-page-link\" title=\"Ontology\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ontologia-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia-2\">ontologies<\/a><\/a>.<\/p>\n\n<h3 id=\"gestao-do-conhecimento-ou-memoria-organizacional\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"knowledge_management_or_organizational_memory\"><\/span>Knowledge Management or Organizational Memory<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Remember what I said above: <strong><span id=\"urn:enhancement-97ea9460-92d2-80cc-7897-d28512a5700e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\">Knowledge<\/span> transforms your company.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">To generate knowledge and keep it accessible and alive, it must be managed. A knowledge management process or the creation of an <a class=\"wl-entity-page-link\" title=\"mem\u00f3ria organizacional\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/memoria-organizacional-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/memoria-organizacional-2\">organizational memory<\/a> is only possible with the proper organization, categorization, and <a class=\"wl-entity-page-link\" title=\"Update\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/atualizacao-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/atualizacao-2\">updating<\/a> of the information that generated that knowledge. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And guess who will help you do that? Exactly: a taxonomy for your company! <\/strong><\/p>\n\n<h3 id=\"reuso-da-informacao\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"information_reuse\"><\/span>Information reuse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">You create a <span id=\"urn:enhancement-69f5f796-89cb-3ce8-bfab-a3c8cf38615e\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomy<\/span> for your company. You organize your data and the information generated. You create a system that facilitates <a class=\"wl-entity-page-link\" title=\"busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/tecnologia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/tecnologia;http:\/\/data.wordlift.io\/wl0221\/entity\/motor_de_busca;http:\/\/data.wordlift.io\/wl0221\/entity\/inteligencia_artificial\">search<\/a> and the use of that information, generating knowledge through that information.  <\/p>\n\n<p class=\"wp-block-paragraph\">That is the process of using information through the creation of a taxonomy in your company described there.<\/p>\n\n<h3 id=\"reduz-termos-duplicados\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reduces_duplicate_terms\"><\/span>Reduces duplicate terms<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The lack of unified terminology across your company\u2019s areas creates a serious problem: using two or more terms for the same thing.<\/p>\n\n<p class=\"wp-block-paragraph\">The example I gave earlier\u2014the confusion between the sales department and marketing\u2014was taken from a real case.<\/p>\n\n<p class=\"wp-block-paragraph\">In this company, using two names for the same <a class=\"wl-entity-page-link\" title=\"m\u00e9trica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/metrica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/metrica\">metric<\/a> caused significant losses due to the lack of alignment between departments, undermining a joint action between them.<\/p>\n\n<p class=\"wp-block-paragraph\">If there had been a <span id=\"urn:enhancement-85ff6c4e-123d-eb4a-36a9-b12ebe21b7ee\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomy<\/span> to standardize those terms, this could have been avoided.<\/p>\n\n<h3 id=\"reflete-as-necessidade-de-informacao\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"reflects_information_needs\"><\/span>Reflects information needs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">One of the effects of creating a id=&#8221;urn:enhancement-52&#8243; class=&#8221;textannotation disambiguated wl-thing&#8221; itemid=&#8221;http:\/\/data.wordlift.io\/wl0221\/entity\/taxonomia__trashed&#8221;&gt;taxonomy within an organization is having a very clear view of the data we have and, above all, <strong>when we do not have the data<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">When we begin to map data and the <span id=\"urn:enhancement-d48940a0-ae75-0f43-cb58-b2d597aaa48e\" class=\"textannotation disambiguated &lt;\/span&gt;wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">available information, organizing and categorizing what we find, we gain clarity about what is missing. And with that, we understand the need for information, reflected in the taxonomy we create.<\/span><\/p>\n\n<h3 id=\"possibilita-uma-visao-sistemica\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"enables_a_systemic_view\"><\/span>Enables a systemic view<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">A systemic view is exactly what is created through the process I described above. By using a taxonomy, your organization can support processes with greater <a class=\"wl-entity-page-link\" title=\"compreens\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/compreensao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/compreensao\">understanding<\/a> of the whole. <\/p>\n\n<h3 id=\"machine-learning-chatbot\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"machine_learning_chatbot\"><\/span>Machine learning, Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Innovation. Future. <\/p>\n\n<p class=\"wp-block-paragraph\">New technologies such as Machine Learning and Chatbots lincement-1&#8243; class=&#8221;textannotation&#8221;&gt;deal with a large volume of data that needs to be organized and well structured to operate at maximum capacity.<\/p>\n\n<p class=\"wp-block-paragraph\">Creating <a href=\"https:\/\/semantico.com.br\/blog\/blog\/knowledge-graphs\/\">knowledge graphs<\/a>, <a href=\"https:\/\/semantico.com.br\/blog\/blog\/owl-para-empresas\/\">ontologies<\/a>, and taxonomies for the data they use will structure and facilitate the work of the developers of these technologies in your company.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n<p class=\"wp-block-paragraph\">Now that I have convinced you that your company needs a <span id=\"urn:enhancement-01b83a0c-4a92-f3ac-feb5-ad038e084706\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\">taxonomy<\/span> (I hope I have), I need to show you how to create a taxonomy. For that, I will recommend a course: <a href=\"https:\/\/pt-br.eventials.com\/renate.land\/taxonomia-corporativa-e-glossario-de-negocios-modulo-i\/\" target=\"_blank\" rel=\"noopener\">Corporate Taxonomy and Business Glossary<\/a> by Renata Land. <\/p>\n\n<blockquote class=\"wp-block-coblocks-click-to-tweet\">\n<p class=\"wp-block-coblocks-click-to-tweet__text\">How can you use a taxonomy to solve your company\u2019s problems?<\/p>\n<a class=\"wp-block-coblocks-click-to-tweet__twitter-btn\" href=\"http:\/\/twitter.com\/share?&#038;text=Como%20usar%20uma%20taxonomia%20para%20resolver%20os%20problemas%20da%20sua%20empresa%3F&#038;url=https:\/\/semantico.com.br\/blog\/blog\/taxonomia-para-empresas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Tweet<\/a><\/blockquote>\n\n<h2 id=\"perguntas-frequentes\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"frequently_asked_questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>A taxonomy for companies. That is the proposal. A taxonomy, put very simply, is a categorization scheme. It was created to organize items into&#8230;<\/p>\n","protected":false},"author":2,"featured_media":6874,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowhc7hCw:productID":"","wl_entities_gutenberg":"","footnotes":""},"categories":[3474,3488,3487],"tags":[3496],"wl_entity_type":[51],"class_list":["post-10179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","category-evaluation-of-information-retrieval-systems","category-information-retrieval","tag-taxonomy","wl_entity_type-article"],"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/post\/why-does-your-company-need-a-taxonomy","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/comments?post=10179"}],"version-history":[{"count":0,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10179\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media\/6874"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media?parent=10179"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/categories?post=10179"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/tags?post=10179"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=10179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}