{"id":10181,"date":"2019-05-12T14:00:32","date_gmt":"2019-05-12T11:00:32","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/what-is-structured-data\/"},"modified":"2026-08-26T18:10:13","modified_gmt":"2026-08-26T15:10:13","slug":"what-is-structured-data","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/","title":{"rendered":"What is structured data?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#structured_data_is_data_that_is_organized_into_semantic_blocks_of_relationships_within_the_same_group_it_has_the_same_descriptions_attributes_the_same_group_classes_and_shares_the_same_format_schema\" >Structured data is data that is organized into semantic blocks of relationships within the same group. It has the same descriptions (attributes), the same group classes, and shares the same format (schema).<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#structured_data_and_seo\" >Structured Data and SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#building_websites_for_search_engines\" >Building websites for search engines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#creating_semantic_content_for_micro_and_small_businesses_with_structured_data_markup\" >Creating semantic content for micro and small businesses with structured data markup<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#what_is_structured_data\" >What is structured data?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#whats_new_in_structured_data\" >What\u2019s new in Structured Data<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#how_google_evolved_and_now_needs_data_markup\" >How Google evolved and now needs data markup<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#structure_your_data\" >Structure your data!<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#in_the_beginning_it_was_the_verb_in_text\" >In the beginning, it was the Verb (in text)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#can_my_page_benefit_from_structured_markup\" >Can my page benefit from structured markup?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#dates_matter\" >Dates matter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#is_it_worth_using_a_markup_assistant\" >Is it worth using a markup assistant?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/#structured_data_markup_tools\" >Structured data markup tools<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structured_data_is_data_that_is_organized_into_semantic_blocks_of_relationships_within_the_same_group_it_has_the_same_descriptions_attributes_the_same_group_classes_and_shares_the_same_format_schema\"><\/span><strong><a class=\"wl-entity-page-link\" title=\"conhecimento\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >Structured data<\/a><\/strong> is data that is organized into semantic blocks of relationships within the same group. It has the same descriptions (attributes), the same group classes, and shares the same format (schema). <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">In the <a class=\"wl-entity-page-link\" title=\"contexto\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/contexto\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/contexto\" >context<\/a> of Website <a class=\"wl-entity-page-link\" title=\"Busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/otimizacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo_de_busca\" >Optimization<\/a>, <a href=\"https:\/\/www.wikidata.org\/wiki\/Q26813700\" target=\"_blank\" rel=\"noopener\"><strong>structured data<\/strong><\/a> is fundamental for algorithms to understand the <a class=\"wl-entity-page-link\" title=\"conte\u00fado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conteudo-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo-2\">content<\/a> that human beings understand without difficulty. In a scenario where machines learn, <a class=\"wl-entity-page-link\" title=\"Computador\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/computador\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/computador\">computers<\/a> require that we, as professionals, use <a class=\"wl-entity-page-link\" title=\"padr\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/padroes\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/padroes\">standards<\/a> such as Schema.org to give meaning to the content of websites. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structured_data_and_seo\"><\/span><a href=\"https:\/\/semantico.com.br\/blog\/dados-estruturados-e-o-seo\/\">Structured Data and SEO<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"966\" height=\"588\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_.png\" alt=\"\" class=\"wp-image-6056\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_.png 966w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_-600x365.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_-768x467.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_-480x292.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/semantica.bk_-150x91.png 150w\" sizes=\"auto, (max-width: 966px) 100vw, 966px\" \/><\/figure>\n<\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"building_websites_for_search_engines\"><\/span>Building websites for search engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In the process of creating your <a class=\"wl-entity-page-link\" title=\"websites\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\">website<\/a>, content, videos, etc. are one of several ways to build relevance for your <a class=\"wl-entity-page-link\" title=\"neg\u00f3cio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/negocio\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/negocio\">business<\/a> using <a class=\"wl-entity-page-link\" title=\"Marketing\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/marketing\">digital<\/a> marketing techniques. However, you need to go further and think of each text, each image, each video as a way to show what your website is trying to say. <\/p>\n\n<p class=\"wp-block-paragraph\">Nowadays, it is increasingly necessary to use different types of structured data so that search engines, such as <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\">Google<\/a>, can make your website appear in results with rich snippets.<\/p>\n\n<p class=\"wp-block-paragraph\">Especially for micro and small businesses, which need to do more with fewer resources, using new optimization techniques creates a competitive advantage.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"creating_semantic_content_for_micro_and_small_businesses_with_structured_data_markup\"><\/span>Creating semantic content for micro and small businesses with structured data markup<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/semantico.com.br\/blog\/dados-estruturados-e-o-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Como estruturo os dados do meu site e melhoro o meu SEO? (opens in a new tab)\">How do I structure my website\u2019s data and improve my SEO?<\/a><\/p>\n\n<p class=\"has-white-background-color has-background wp-block-paragraph\">The first step is to hire a professional who, in addition to knowing the fundamentals of <a class=\"wl-entity-page-link\" title=\"contexto\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\">SEO<\/a>, knows, applies, and <a class=\"wl-entity-page-link\" title=\"Consulta\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\">researches<\/a> the new <a href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-the-semantic-web\/\">Semantic SEO<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">After that, you need to create content that, from the initial project onward, is developed with the view that it needs to <a class=\"wl-entity-page-link\" title=\"ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\">be<\/a> optimized for the success of your micro or small business.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what_is_structured_data\"><\/span>What is structured data?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">It is information about your business that needs to be structured so that computers can understand what you offer your audience.<\/p>\n\n<p class=\"wp-block-paragraph\">Business owners with an SME need to keep one thing in mind: it is still rare to find websites in this segment that are truly optimized for search engines, so if you hire a professional to create your website optimized, or to optimize your website, you will be far ahead of your competitors!<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"whats_new_in_structured_data\"><\/span>What\u2019s new in Structured Data<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">At Google I\/O 2019, we had good news involving <a class=\"wl-entity-page-link\" title=\"Linguagem de marca\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/linguagem-de-marcacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/linguagem-de-marcacao-2\">semantic<\/a> <a class=\"wl-entity-page-link\" title=\"sem\u00e2ntico\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\">markup<\/a> to structure data. But the main point was the explicit statement, at several events, that this is fundamental for more advanced SEO results. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how_google_evolved_and_now_needs_data_markup\"><\/span>How Google evolved and now needs data markup<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Search engines (<em>who remembers AltaVista?<\/em>) used to be a collection of blue links, grouped into <a class=\"wl-entity-page-link\" title=\"p\u00e1gina\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pagina-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pagina-web\">pages<\/a> with 10 at a time, in the case of Google.<\/p>\n\n<p class=\"wp-block-paragraph\">But <a class=\"wl-entity-page-link\" title=\"busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/algoritmo-de-busca__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo-de-busca__trashed\">Search<\/a> has evolved a great deal. And now search engines ask for help from those who create content. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structure_your_data\"><\/span>Structure your data!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Structured data helps search engines understand your content and show that content to your <a class=\"wl-entity-page-link\" title=\"utilizadores\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/usuario\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/usuario\">users<\/a> in the way that is most relevant to them.<\/p>\n\n<figure class=\"wp-block-gallery has-nested-images columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" data-id=\"6058\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26.png\" alt=\"\" class=\"wp-image-6058\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26.png 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26-600x320.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26-768x410.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26-480x256.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/26-150x80.png 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Search has evolved a great deal.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" data-id=\"6059\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27.png\" alt=\"\" class=\"wp-image-6059\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27.png 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27-600x320.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27-768x410.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27-480x256.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/27-150x80.png 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" data-id=\"6060\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28.png\" alt=\"\" class=\"wp-image-6060\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28.png 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28-600x320.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28-768x410.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28-480x256.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/28-150x80.png 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"in_the_beginning_it_was_the_verb_in_text\"><\/span>In the beginning, it was the Verb (<em>in text<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">At the beginning of the Internet, before the <a class=\"wl-entity-page-link\" title=\"WWW\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/world-wide-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/world-wide-web\">web<\/a> became what it is today, we only had text to read\u2014texts and a few images, which took an eternity to load. <\/p>\n\n<p class=\"wp-block-paragraph\">Years went by and search engines emerged. They were created to try to provide an organized view of the websites that existed on the Internet. But they had a problem:  <\/p>\n\n<p class=\"wp-block-paragraph\">The HTML made at the time did not provide any context about what was being said. It was a strictly \u201cvisual\u201d markup language. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Until data began to be structured&#8230;<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">When we mark up our content with <a href=\"https:\/\/schema.org\/\" target=\"_blank\" rel=\"noopener\">schema<\/a>, one thing happens: search engine algorithms begin to understand what you mean on that page, creating context! And with your code structured <a class=\"wl-entity-page-link\" title=\"an\u00e1lise sem\u00e2ntica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/analise-semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/analise-semantica\">semantically<\/a>, search engines will know what to show and how to show it when your users search for something you have put <a class=\"wl-entity-page-link\" title=\"online costuma ter muitas imagens publicadas. E elas s\u00e3o uma fonte de problemas de lentid\u00e3o constante, por isso: dedique um tempo (ou at\u00e9 dinheiro) para otimizar suas imagens antigas.\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/online\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/online\">online<\/a>. <\/p>\n\n<h4 class=\"wp-block-heading\">Mark up the content and test it!<\/h4>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/developers.google.com\/search\/docs\/guides\/search-gallery\" target=\"_blank\" rel=\"noopener\"><strong>See the rich results Google delivers when you use Structured Data.<\/strong><\/a><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"can_my_page_benefit_from_structured_markup\"><\/span>Can my page benefit from structured markup?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Yes, of course! Some types of content, due to search engines\u2019 limitations in displaying rich results, benefit more than others. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29.png\" alt=\"\" class=\"wp-image-6061\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29.png 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29-600x320.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29-768x410.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29-480x256.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/29-150x80.png 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Can my page appear in Google\u2019s rich results?<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Some types of rich results available:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Recipes;<\/li>\n\n\n\n<li>Step-by-step<\/li>\n\n\n\n<li>Article<\/li>\n\n\n\n<li>Local business<\/li>\n\n\n\n<li>Music<\/li>\n\n\n\n<li>Recipe<\/li>\n\n\n\n<li>Critic review<\/li>\n\n\n\n<li>TV and movies<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>FAQ<\/li>\n\n\n\n<li>How-to<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Start creating, testing, and deploying structured data, but above all: do not forget your website quality.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>One last tip, straight from Google I\/O 2019<\/strong><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"dates_matter\"><\/span>Dates matter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">If you have a website that creates content regularly, do not forget to display and mark up the dates of what you publish online.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30.png\" alt=\"\" class=\"wp-image-6062\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30.png 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30-600x320.png 600w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30-768x410.png 768w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30-480x256.png 480w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/30-150x80.png 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Dates (day, month, and year) matter\u2014do not hide them from your content.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Dates in Search are determined automatically by the content and by the <a class=\"wl-entity-page-link\" title=\"marca\u00e7\u00e3o estruturada\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/marcacao-estruturada-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/marcacao-estruturada-2\">structured markup<\/a> of your data.<\/p>\n\n<p class=\"wp-block-paragraph\">Be consistent: always use the same date format, both in how it is displayed on the page and in your website code. <\/p>\n\n<p class=\"wp-block-paragraph\"><em>To learn more, visit: <a href=\"http:\/\/bit.ly\/date-in-search\" target=\"_blank\" rel=\"noopener\">bit.ly\/date-in-search<\/a><\/em><\/p>\n\n<p class=\"wp-block-paragraph\">Watch the Google event on structured data<\/p>\n\n<p class=\"wp-block-paragraph\"><iframe loading=\"lazy\" width=\"560\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/GR1j2ADyGvA\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"is_it_worth_using_a_markup_assistant\"><\/span>Is it worth using a markup assistant?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Yes, it is worth it. If you do not have the necessary knowledge to mark up your website data on your own, you can use an online tool to mark up your website content, or hire a <a href=\"https:\/\/semantico.com.br\/blog\/blog\/dicionario-seo\/alexander-rodrigues-silva\/\">structured markup specialist<\/a>. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"structured_data_markup_tools\"><\/span>Structured data markup tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Below are some good tools I recommend to help you do the markup of your website data on your own:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.google.com\/webmasters\/markup-helper\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Structured Data Markup Helper<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/search.google.com\/structured-data\/testing-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Google Structured Data Testing Tool<\/a><\/li>\n\n\n\n<li><a href=\"http:\/\/microdatagenerator.com\/generator.html\" target=\"_blank\" rel=\"noreferrer noopener\">Microdata Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/seoscout.com\/tools\/schema-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Schema Generator<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/technicalseo.com\/tools\/schema-markup-generator\/\" target=\"_blank\" rel=\"noreferrer noopener\">Schema Markup Generator<\/a><\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Keep in mind that, for most search results that display rich snippets where your website appears, your click-through rate increases.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Structured data is data that is organized into semantic blocks of relationships within the same group.<\/p>\n","protected":false},"author":2,"featured_media":10199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowhc7hCw:productID":"","wl_entities_gutenberg":"","footnotes":""},"categories":[3474,3488,3487],"tags":[3502,3501],"wl_entity_type":[51],"class_list":["post-10181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","category-evaluation-of-information-retrieval-systems","category-information-retrieval","tag-semantic","tag-structured-data","wl_entity_type-article"],"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/post\/what-is-structured-data","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/comments?post=10181"}],"version-history":[{"count":0,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10181\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media\/10199"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media?parent=10181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/categories?post=10181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/tags?post=10181"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=10181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}