{"id":10208,"date":"2019-06-09T20:23:10","date_gmt":"2019-06-09T17:23:10","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/how-to-rank-on-google\/"},"modified":"2026-08-26T18:12:09","modified_gmt":"2026-08-26T15:12:09","slug":"how-to-rank-on-google","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/","title":{"rendered":"How to Rank on Google?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>How to rank on Google?<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Making it clear what your <a class=\"wl-entity-page-link\" title=\"sites\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\" >site<\/a> will need to do: <strong>create content that is relevant according to your user&#8217;s <a class=\"wl-entity-page-link\" title=\"Buscas\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/algoritmo-de-busca__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo-de-busca__trashed\" >search<\/a> intent.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Creating content that is aligned with the desires and needs of your <a class=\"wl-entity-page-link\" title=\"utilizadores\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/usuario\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/usuario\" >users<\/a> is more complicated than it seems.<\/p>\n\n<p class=\"wp-block-paragraph\">More than trying to imagine what they need, it is necessary to <a class=\"wl-entity-page-link\" title=\"conhecimentos\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conhecimento\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento\" >know<\/a> deeply about how <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\" >Google<\/a> works today, to know everything about <a class=\"wl-entity-page-link\" title=\"Semantic\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\" >semantics<\/a>, <a class=\"wl-entity-page-link\" title=\"conte\u00fado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conteudo-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo-2\" >content<\/a> creation for the <span id=\"urn:enhancement-63e73116-be72-1582-8354-7702ea17416b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/post\/o-que-e-web-semantica\"><a class=\"wl-entity-page-link\" title=\"World Wide Web\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/world-wide-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/world-wide-web\" >web<\/a><\/span>, and, above all, to know the fundamentals of <a class=\"wl-entity-page-link\" title=\"informa\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\" >SEO<\/a> very well. And we will show you one of the paths to rank on Google in 2019 (20, 21, 22&#8230;)! <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEO Sem\u00e2ntico - A trilha: Como ranquear no Google?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MOvmouYja8Y?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/semantico.com.br\/blog\/en\/\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">In the seventh part of the Semantic SEO track we saw how to rank on Google. Create content that is relevant according to your user&#8217;s search intent and that is aligned with their desires and needs: that is the answer to the question, that is, to rank well on Google we need to create quality content. <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#the_fundamentals_of_seo_are_still_very_relevant\" >The fundamentals of SEO are still very relevant.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#but_what_is_search_intent_and_why_is_this_important\" >But what is Search Intent and why is this important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#the_4_types_of_search_intent\" >The 4 Types of Search Intent<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#how_to_rank_on_google_use_google_to_your_advantage\" >How to Rank on Google? Use Google to Your Advantage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#informational_searches\" >Informational Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#navigational_searches\" >Navigational Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#commercial_searches\" >Commercial Searches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#transactional_searches\" >Transactional Searches<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/semantico.com.br\/blog\/en\/how-to-rank-on-google\/#stop_creating_content_for_the_average_of_your_audience\" >Stop Creating Content for the Average of Your Audience!<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the_fundamentals_of_seo_are_still_very_relevant\"><\/span>The fundamentals of SEO are still very relevant.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">If I need to <em>rank<\/em> for the term &#8220;<strong><a href=\"https:\/\/semantico.com.br\/blog\/en\/\" target=\"_blank\" aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" class=\"rank-math-link\">the best blog about SEO<\/a><\/strong>&#8221; I will not <a class=\"wl-entity-page-link\" title=\"Ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\" >be<\/a> naive enough to think that Google will simply place my <a class=\"wl-entity-page-link\" title=\"P\u00e1gina Web\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pagina-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pagina-web\" >page<\/a> in the <a class=\"wl-entity-page-link\" title=\"busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/otimizacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo_de_busca\" >search<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">Today the scenario is more complex. What Google needs, and knows that users need, is <strong>information<\/strong>. <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, to appear well in a SERP it is necessary to diversify: I create posts, videos, <a class=\"wl-entity-page-link\" title=\"Ontologias\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >data<\/a>, graphics, etc., etc., etc.<\/p>\n\n<p class=\"wp-block-paragraph\">In summary:<\/p>\n\n<h4 class=\"wp-block-heading\">Google wants you to have the relevant information that the user is looking for.<\/h4>\n\n<p class=\"wp-block-paragraph\"><em><strong>How does Google work in 2020?<\/strong> See the post <a rel=\"noreferrer noopener\" aria-label=\"Google I\/O 2019: como o SEO vai ser no futuro? (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/google-i-o-2019-como-o-seo-vai-ser-no-futuro\/\" target=\"_blank\">Google I\/O 2019: what will SEO be like in the future?<\/a><\/em><\/p>\n\n<p class=\"wp-block-paragraph\">If you read the post above, or will read it, you will see that there is something that can be done with your content, which will help you considerably to rise in the results: <strong><a rel=\"noreferrer noopener\" aria-label=\"usar marca&#xE7;&#xE3;o estruturada nos seus textos (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/dados-estruturados-e-o-seo\/\" target=\"_blank\">use structured markup in your texts<\/a><\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Using structured data also helps you appear in <a rel=\"noreferrer noopener\" aria-label=\"resultados de buscas por voz (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/en\/aeo-is-the-new-seo\/\" target=\"_blank\">voice search results<\/a>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"but_what_is_search_intent_and_why_is_this_important\"><\/span>But what is Search Intent and why is this important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Search intent is the reason a person performs a <a class=\"wl-entity-page-link\" title=\"pesquisador\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\" >search<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">To be very clear: &#8220;<strong>Why did this person perform this search?<\/strong>&#8220;<\/p>\n\n<p class=\"wp-block-paragraph\">Is the intent to learn something? Are they wanting to make a purchase? Are they looking for specific information or even an address on the internet?  <\/p>\n\n<p class=\"wp-block-paragraph\">No one accesses the <a class=\"wl-entity-page-link\" title=\"Campo (inform\u00e1tica)\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/campo-informatica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/campo-informatica\" >search<\/a> <a class=\"wl-entity-page-link\" title=\"Motores de busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/motor-de-busca\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/motor-de-busca\" >field<\/a> without a reason. That is what we need to understand, perhaps predict. <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>And if you work with <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/marketing\" >Marketing<\/a>, you need to know that this discovery will change your persona&#8217;s purchase journey.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Forget everything you know about Funnels. Whether it is the <a class=\"wl-entity-page-link\" title=\"Jornada do Cliente\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/jornada-do-cliente-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/jornada-do-cliente-2\" >marketing funnel<\/a> or the purchase funnel. <\/p>\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"899\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/alemdofunil-1920x899.png\" alt=\"\" class=\"wp-image-6000\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/alemdofunil-1920x899.png 1920w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/alemdofunil-1280x599.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/alemdofunil-980x459.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/alemdofunil-480x225.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><figcaption class=\"wp-element-caption\">Beyond the <a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/tendencias-de-consumo\/tendencias-de-comportamento\/alem-do-funil-tradicional-do-marketing-uma-nova-formula-para-crescer\/\" target=\"_blank\" rel=\"noreferrer noopener\">traditional marketing funnel<\/a>.<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Think about how you yourself make an important purchase today. I am not talking about the supermarket, but something like a cell phone, a TV, or your car. <\/p>\n\n<p class=\"wp-block-paragraph\">The path we take until we arrive at the perfect choice goes through a very particular journey. Each person uses various devices (cell phone, computer), at completely different moments. There is no longer that straight line that goes from Awareness to Consideration, arriving at the purchase.  <\/p>\n\n<p class=\"wp-block-paragraph\">The current consumer, regardless of age or gender, takes a path that goes back and forth. That moves from digital to physical in a few moments, and that generates a purchase in months or in minutes. <\/p>\n\n<p class=\"wp-block-paragraph\">But one thing is certain: people increasingly use their cell phones to receive answers. And in each question there is an intent. <\/p>\n\n<p class=\"wp-block-paragraph\">And it is this process above that has reshaped the work of Marketing today.<\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"480\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/jornada-frase.jpg\" alt=\"\" class=\"wp-image-6001\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/jornada-frase.jpg 900w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/jornada-frase-480x256.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 900px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">And that is why the intent of a search is so important. The intent behind each search must guide the process of creating your content. But first we need to understand the types of intent.  <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the_4_types_of_search_intent\"><\/span>The 4 Types of Search Intent<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Now we will help you understand what the main types of search intent are, with some search ideas for each type, and already discuss how, after identifying the intent of the searcher, to create content that meets each moment of this journey. For this we will define which&#8230; <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>The basic types of search intent:<\/strong><\/p>\n\n<ol class=\"wp-block-list\">\n<li>Informational;<\/li>\n\n\n\n<li>Navigational;<\/li>\n\n\n\n<li>Commercial;<\/li>\n\n\n\n<li>Transactional.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">A brief summary for you to <strong>create content optimized for search intent<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Know your audience&#8217;s intents deeply. If you use tools like Semrush your work is easier, they have specific functionalities for this, but if you cannot invest, you can do something similar using <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google-search-console-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google-search-console-2\">Google Search Console<\/a>. <\/li>\n\n\n\n<li>Pay attention to the words used in searches: they already clearly demonstrate the user&#8217;s intent.<\/li>\n<\/ul>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how_to_rank_on_google_use_google_to_your_advantage\"><\/span>How to Rank on Google? Use Google to Your Advantage <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The search results page itself, also known as SERP, has the answer to the question above. Find the first intent, even if it is informational, and through it, directly in the results on Google, you will find suggestions of other questions asked. <\/p>\n\n<h4 class=\"wp-block-heading\">Advanced Search Results<\/h4>\n\n<p class=\"wp-block-paragraph\">Google tends to show in some search results some more advanced functionalities. The frequency with which a result like the one shown below appears depends on the search intent. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"978\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/as-leis-divinas.bk_.png\" alt=\"\" class=\"wp-image-6003\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/as-leis-divinas.bk_.png 605w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/as-leis-divinas.bk_-480x776.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 605px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">Finding a result like this in a search related to your business indicates the intent of this search, giving you fundamental clues to go deeper into this optimization. But I need to give you a warning: these pages change all the time, and a result like the one above is only a brief snapshot in time. <\/p>\n\n<p class=\"has-white-color has-header-overlay-color-background-color has-text-color has-background wp-block-paragraph\">The tip I give you is to always <a class=\"wl-entity-page-link\" title=\"analisar\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/analise\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/analise\">analyze<\/a>, especially the advanced results, with a long-term view. If you search for this same term a week, month, or year from now, you will find completely different things. <\/p>\n\n<p class=\"wp-block-paragraph\"><em>Let us now move on to the types of searches&#8230;<\/em><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"informational_searches\"><\/span>Informational Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">These are those where the user is looking for some information. They may use terms like <strong><a class=\"wl-entity-page-link\" title=\"Otimiza\u00e7\u00e3o para motores de busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/otimizacao-para-motores-de-busca\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao-para-motores-de-busca\">SEO<\/a><\/strong>, when they want to know something more generic about &#8220;<strong><a rel=\"noreferrer noopener\" aria-label=\"Otimizar um site d&#xE1; resultado? (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/estudo-de-caso-e-o-poder-do-seo-semantico\/\" target=\"_blank\">Does optimizing a site produce results?<\/a><\/strong>&#8220;, or even <strong>&#8220;How to optimize my site in 2019&#8221;<\/strong>, where a phrase is used to narrow the results, with the intent of getting more directly to the point. <\/p>\n\n<h4 class=\"wp-block-heading\">How to Create Content When the Search Intent Is Informational?<\/h4>\n\n<p class=\"wp-block-paragraph\">How to create content that aligns with the search intent? Generally this type of search is divided into two categories: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Generic searches<\/strong>: which use few words and are very investigative. E.g.: <a class=\"wl-entity-page-link\" title=\"SEO sem\u00e2ntico\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/seo-semantico\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/seo-semantico;http:\/\/data.wordlift.io\/wl0221\/entity\/seo__semantico\">SEO<\/a><\/li>\n\n\n\n<li><strong>Specific searches<\/strong>: which use more <a class=\"wl-entity-page-link\" title=\"Palavra-chave\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/palavra-chave\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave\">terms<\/a>, may be performed after unsatisfactory results generated by the first type. E.g.: &#8220;<a aria-label=\"O que s&#xE3;o dados estruturados? (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-structured-data\/\" target=\"_blank\" rel=\"noreferrer noopener\">What is structured data?<\/a>&#8220;<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If the searched term has an informational intent, the best content to be created is to write a post on your blog giving exactly the information your visitor needs.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"navigational_searches\"><\/span>Navigational Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">We can consider this search intent in two ways, currently. An <a class=\"wl-entity-page-link\" title=\"online costuma ter muitas imagens publicadas. E elas s\u00e3o uma fonte de problemas de lentid\u00e3o constante, por isso: dedique um tempo (ou at\u00e9 dinheiro) para otimizar suas imagens antigas.\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/online\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/online\">online<\/a> navigation, where I search for <strong><a href=\"https:\/\/semantico.com.br\/blog\/blog\/sobre\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Blog sobre SEO (opens in a new tab)\">Blog about SEO<\/a><\/strong> and found my site, or, when the navigation starts online and ends in the real world, as in the case of a search for &#8220;<strong><a class=\"wl-entity-page-link\" title=\"org\u00e2nica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/organica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/organica\">organic<\/a> pizzeria near me<\/strong>&#8220;, with the intent of going to visit the establishment we heard about. <\/p>\n\n<h4 class=\"wp-block-heading\">How to Create Content When the Search Intent Is Navigational?<\/h4>\n\n<p class=\"wp-block-paragraph\">Here we have to divide this content into two very specific areas: if you have a physical business (an office, a store) or if it is online, digital.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>For a physical business<\/strong> you should configure <strong><a rel=\"noreferrer noopener\" aria-label=\"Google Meu Neg&#xF3;cio (opens in a new tab)\" href=\"https:\/\/www.google.com\/intl\/pt-BR_br\/business\/ce\/ns\/\" target=\"_blank\">Google My Business<\/a><\/strong>. When a search involves the name of your business, the result that appears will have all the necessary <span id=\"urn:enhancement-98b95dec-19ed-38d9-abfa-d1766e8e6d15\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\"><a class=\"wl-entity-page-link\" title=\"Dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\">data<\/a><\/span> for that visitor to get in touch. In addition, your site should have a Google Maps map with the location of the headquarters, updated phone numbers, and an address. Prefer to place this information in the footer, because it will be repeated throughout the site.   <\/p>\n\n<figure class=\"wp-block-image alignfull size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1870\" height=\"894\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/goole-meu-negocio.png\" alt=\"\" class=\"wp-image-6004\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/goole-meu-negocio.png 1870w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/goole-meu-negocio-1280x612.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/goole-meu-negocio-980x469.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/goole-meu-negocio-480x229.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>For a digital business<\/strong> your contact page on the site is fundamental, but having some pages created specifically for the services you provide is an interesting idea, since the user may be looking for something that intersects your site with a service they need.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"commercial_searches\"><\/span>Commercial Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Now imagine qu:enhancement-93&#8243; class=&#8221;textannotation&#8221;&gt;e that this same person who searched for SEO, then for <strong>Blog about SEO<\/strong>, and who is now more informed, began to consider hiring an <strong>SEO specialist<\/strong> for their site. The search intent commercial, also called Commercial Investigation, is one where the idea of doing business already exists but the intent is to investigate the options better. <\/p>\n\n<h4 class=\"wp-block-heading\">How to Create Content When the Search Intent Is Commercial?<\/h4>\n\n<p class=\"wp-block-paragraph\">The tip is to find the questions your clients may ask when they think about something related to your company. In the case I mentioned above, since my company is myself (my name, my blog), if someone arrives here through a commercial investigation search they should land on a page where I explain in detail what I do, the services I offer (such as site optimization), my clients, <em>case studies<\/em>, contact, etc. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"transactional_searches\"><\/span>Transactional Searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Now finally the intent is to <strong>hire an SEO analyst<\/strong> for a digital project. This imaginary person of ours may search for &#8220;<strong>hire SEO analyst in Porto Alegre<\/strong>&#8221; or even &#8220;<strong>hire SEO specialist<\/strong>&#8220;. What matters here is: if they find the <strong><a href=\"https:\/\/semantico.com.br\/blog\/blog\">Semantic Blog<\/a><\/strong> in the result of this search, the chance of hiring me as an optimization service provider is high.  <\/p>\n\n<h4 class=\"wp-block-heading\">How to Create Content When the Search Intent Is Transactional?<\/h4>\n\n<p class=\"wp-block-paragraph\">If the identified search intent is transactional, the best content to be created is a page for each of your services and <a class=\"wl-entity-page-link\" title=\"Produto (marketing)\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/produto-marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/produto-marketing\">products<\/a>. Pages that are created to answer each of the searches.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stop_creating_content_for_the_average_of_your_audience\"><\/span>Stop Creating Content for the Average of Your Audience!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><strong>Be useful!<\/strong> People tend to respond better when they perceive that we understand their needs, which is why it is so important to create or optimize your content with two objectives in mind:<\/p>\n\n<ol class=\"wp-block-list\">\n<li>Relevance to your consumer;<\/li>\n\n\n\n<li>Long-term value for your business.<\/li>\n<\/ol>\n\n<p class=\"wp-block-paragraph\">It is necessary to keep in mind that some people perform searches, arrive at your site, stay for a short time, and leave. 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