{"id":10222,"date":"2019-08-14T09:30:58","date_gmt":"2019-08-14T06:30:58","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/the-power-of-the-knowledge-graph\/"},"modified":"2026-08-26T18:31:43","modified_gmt":"2026-08-26T15:31:43","slug":"the-power-of-the-knowledge-graph","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/","title":{"rendered":"The Power of the Knowledge Graph"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>You will at some point soon encounter a <span id=\"urn:enhancement-157\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/entity\/grafo_do_conhecimento\"><strong>knowledge graph<\/strong><\/span>. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand <a class=\"wl-entity-page-link\" title=\"Dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\" >data<\/a> integration, providing data to those who need it, over time. <\/em><\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n<p class=\"wp-block-paragraph\">You will at some point soon encounter a <a class=\"wl-entity-page-link\" title=\"O poder do Grafo do Conhecimento\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >knowledge<\/a> graph, also known as a knowledge graph, and you will understand its power. To that end I conducted extensive <a class=\"wl-entity-page-link\" title=\"pesquisa\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\" >research<\/a> and wrote this text: to help you use this power to your advantage. <\/p>\n\n<p class=\"wp-block-paragraph\">The extensive use of knowledge <a class=\"wl-entity-page-link\" title=\"grafo\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/teoria-dos-grafos\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/teoria-dos-grafos\" >graphs<\/a> allows questions posed by all types of <a class=\"wl-entity-page-link\" title=\"usu\u00e1rio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/usuario\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/usuario\" >users<\/a> to be mapped onto an organized set of <a class=\"wl-entity-page-link\" title=\"Knowledge Graph\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\" >information<\/a> that can provide the answers we seek.<\/p>\n\n<p class=\"wp-block-paragraph\">And that is why they will be so fundamental in the very near future.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>I prepared, together with Google&#8217;s NotebookLM, this audio summary of the content you have begun to read. It is a very interesting interpretation of how an Artificial Intelligence model understood this article of mine. <\/strong><\/p>\n\n<figure class=\"wp-block-audio\"><audio controls=\"\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2019\/08\/Grafos_de_Conhecimento-new.mp3\"><\/audio><\/figure>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#the_power_of_the_knowledge_graph\" >The Power of the Knowledge Graph<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#but_what_is_a_knowledge_graph_and_what_is_its_utility\" >But what is a knowledge graph and what is its utility?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#what_is_an_entity\" >What is an entity?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#knowledge_graphs_are_powerful_for_several_reasons\" >Knowledge graphs are powerful for several reasons.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#knowledge_graphs_for_business_analysis\" >Knowledge graphs for business analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#language_models_combined_with_knowledge_graphs_are_the_future_of_search\" >Language models combined with knowledge graphs are the future of search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#practical_implementations_of_a_graph_in_your_business\" >Practical implementations of a graph in your business<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#to_solve_your_companys_information_problems\" >To solve your company&#8217;s information problems<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#use_knowledge_graphs\" >Use knowledge graphs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#use_knowledge_graphs_in_business\" >Use knowledge graphs in business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#knowledge_graph_as_an_exploratory_tool\" >Knowledge graph as an exploratory tool<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#from_data_lake_to_knowledge_graph\" >From data lake to knowledge graph<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#voice-based_systems_and_graphs\" >Voice-based systems and graphs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/#the_power_of_the_knowledge_graph_use_without_restraint\" >The Power of the Knowledge Graph: use without restraint<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the_power_of_the_knowledge_graph\"><\/span>The Power of the Knowledge Graph<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n<p class=\"wp-block-paragraph\">Have you ever used platforms such as <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\" >Google<\/a> Home, Siri, or Alexa? They are present on mobile phones and <a class=\"wl-entity-page-link\" title=\"computador\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/computador\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/computador\" >computers<\/a> around the world, attempting to answer the questions that billions of people ask all day long. <\/p>\n\n<p><iframe loading=\"lazy\" width=\"760\" height=\"515\" src=\"https:\/\/www.youtube.com\/embed\/PPH7Z7n0Bn4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n\n<p class=\"wp-block-paragraph\">These tools are equipped with different versions of knowledge graphs\u2014a <span id=\"urn:local-text-annotation-dxqabjsiijuw2jl13kamnb1806u3fisi\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\"><a class=\"wl-entity-page-link\" title=\"Google Knowledge Graph\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google-knowledge-graph\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google-knowledge-graph\" >Knowledge Graph<\/a><\/span> is an integrated collection of <span id=\"urn:enhancement-cafa156a-4d56-7e23-1792-3fbdc5e5ec15\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">information<\/span> about <a class=\"wl-entity-page-link\" title=\"Entidade (inform\u00e1tica)\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/entidade-informatica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica-2\" >entities<\/a>, which can contain a large number of <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/links\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/links\" >links<\/a> between the entities.<\/p>\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"but_what_is_a_knowledge_graph_and_what_is_its_utility\"><\/span>But what is a knowledge graph and what is its utility?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n<p class=\"wp-block-paragraph\">According to <a class=\"wl-entity-page-link\" title=\"Wikip\u00e9dia\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/wikipedia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/wikipedia\" >Wikipedia<\/a>, a <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Google_Knowledge_Graph\" target=\"_blank\" rel=\"noopener\">knowledge graph<\/a> or <em>Knowledge Graph<\/em> in English is a knowledge base of Google&#8217;s <a class=\"wl-entity-page-link\" title=\"motor de busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/motor-de-busca\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/motor-de-busca\">search system<\/a> that aims to improve the results of its <span id=\"urn:enhancement-b74f7aa0-2b16-7682-04d0-c0e4a5e328f2\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/tecnologia\"><a class=\"wl-entity-page-link\" title=\"buscas\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/algoritmo-de-busca__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo-de-busca__trashed\">search<\/a><\/span> tool with <span id=\"urn:enhancement-b9d03381-19be-030c-b5ed-0595b9354ee0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">information<\/span> from <a class=\"wl-entity-page-link\" title=\"Sem\u00e2ntica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\">semantic<\/a> search.<\/p>\n\n<p class=\"wp-block-paragraph\">With a graph, the model created to handle data can <a class=\"wl-entity-page-link\" title=\"ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\">be<\/a> as large, complex, and deep as you need it to be, because it deals with connections between complete, high-quality data, allowing the use of sparse and incomplete data, making them usable.<\/p>\n\n<p class=\"wp-block-paragraph\">In summary, the <strong>knowledge graph uses semantic <a class=\"wl-entity-page-link\" title=\"Padr\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/padroes\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/padroes\">patterns<\/a> to describe the <a class=\"wl-entity-page-link\" title=\"estrutura\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/estrutura\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/estrutura\">structure<\/a> of information to support reasoning and inference.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Graphs can have a predefined structure for <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Aresta_(teoria_dos_grafos)\" target=\"_blank\" rel=\"noopener\">node and edge properties<\/a>, but their loading requires understanding which edges should be created and which nodes will relate to them.<\/p>\n\n<p class=\"wp-block-paragraph\">But before we begin to discuss the use cases of a knowledge graph in your organization, we need to talk first about <strong>entities<\/strong>.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what_is_an_entity\"><\/span>What is an entity?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Entities are the basic elements of a graph that can represent <strong>concepts<\/strong>, <strong>objects<\/strong>, <strong>things<\/strong>, or <strong>people<\/strong>. For those who remember Portuguese classes in school, we can compare them to nouns. <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, this type of graph graphically represents the relationships and connections between various concepts. They allow us to infer various things, such as: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Which album a song is part of and the relationship between the composers of each;<\/li>\n\n\n\n<li>How many clinical trials used a particular research work;<\/li>\n\n\n\n<li>How many projects a given professional is related to in your company.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The creation of a knowledge graph can be described as a <a class=\"wl-entity-page-link\" title=\"Web sem\u00e2ntica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/web-semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/web-semantica\">semantic web<\/a>, a network that knows things by connecting a whole range of information, allowing that same network to support a search.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"knowledge_graphs_are_powerful_for_several_reasons\"><\/span>Knowledge graphs are powerful for several reasons.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">When they are based on semantic patterns, they allow us to relate knowledge to language in an orderly manner. <\/p>\n\n<p class=\"wp-block-paragraph\">There are several reasons that justify the investment of time and effort to create a graph, among them the growing amount of <span id=\"urn:enhancement-71da22a5-9c5b-8d54-4514-faeb430f4f01\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">information<\/span> we need to handle in order to make decisions, the lack of standardization of this same data, impacting the quality of this same data and, <a class=\"wl-entity-page-link\" title=\"an\u00e1lise\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/analise\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/analise\">ultimately<\/a>, the insights drawn from this information.<\/p>\n\n<p class=\"wp-block-paragraph\">To solve these problems we need to understand the structure that connects these entities, and the knowledge graph is the only currently implementable and sustainable way to do so.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"knowledge_graphs_for_business_analysis\"><\/span>Knowledge graphs for business analysis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\"><span id=\"urn:enhancement-f83e4143-6c40-49e2-f8f3-2c5676c069bd\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\">Knowledge<\/span> graphs are essential for many companies today: they provide the structured data and factual knowledge that guide many <a class=\"wl-entity-page-link\" title=\"produtos\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/produto-marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/produto-marketing\">products<\/a> and make them more &#8220;intelligent.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\">In general, a knowledge graph describes objects of interest and connections between them.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, a graph can have nodes for a project in your company, the employees involved in that project, the director responsible for its execution, and so on. Each node can have properties such as the role of each <a class=\"wl-entity-page-link\" title=\"profissionais\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/trabalhador\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/trabalhador-2\">employee<\/a>, their knowledge and time in the company, for example. <\/p>\n\n<p class=\"wp-block-paragraph\">There can be nodes for various projects involving a given employee. The area director can then traverse the knowledge graph to collect information about all the projects in which a given employee is involved, analyzing whether they are overloaded or not, inferring, for example, the reasons they appeared or, if applicable, were assigned. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"language_models_combined_with_knowledge_graphs_are_the_future_of_search\"><\/span>Language models combined with knowledge graphs are the future of search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Kalicube Tuesdays Special Edition: A Deep Dive into KELM and MUM.\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/-A-z0pQDru0?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/semantico.com.br\/blog\/en\/\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\">Bill Slawski, Dawn Anderson, Andrea Volpini, and Jason Barnard discuss the pros and cons of MUM and KELM and how they may affect the evolution of the Knowledge Graph.<\/p>\n\n<p class=\"wp-block-paragraph\">More specifically, we will examine the relationship between language models, Google algorithms, and the Knowledge Map, and shed light on things we can do usefully to improve our <a class=\"wl-entity-page-link\" title=\"Entidades\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/entidades\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/entidades\">entities<\/a> in the Knowledge Map using language (thus, how language models and knowledge graphs interact).<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"practical_implementations_of_a_graph_in_your_business\"><\/span>Practical implementations of a graph in your business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Many practical implementations impose constraints on links in knowledge graphs, defining a schema or <a href=\"https:\/\/semantico.com.br\/blog\/ontologia-para-analise-de-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ontologia (opens in a new tab)\">ontology<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, a link from a project to its director should connect an object of type Project to an object of type <em>BusinessDevelopment<\/em>. In some cases, the links themselves can have their own properties: a link connecting an employee and a project can have the name of the specific task that the employee developed. <\/p>\n\n<p class=\"wp-block-paragraph\">Similarly, using an example from outside the world of <a class=\"wl-entity-page-link\" title=\"Neg\u00f3cio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/negocio\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/negocio\">business<\/a>, a link connecting a politician to a specific role in government can have the time period during which the politician held that role.<\/p>\n\n<p class=\"wp-block-paragraph\">Knowledge graphs and similar structures generally provide a shared substrate of knowledge within an organization, allowing different products and applications to use similar <a class=\"wl-entity-page-link\" title=\"vocabul\u00e1rio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/vocabulario\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/vocabulario\">vocabulary<\/a> and reuse definitions and descriptions created by others.<\/p>\n\n<p class=\"wp-block-paragraph\">In addition, they often provide a compact formal <a class=\"wl-entity-page-link\" title=\"representa\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/representacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/representacao\">representation<\/a> that developers can use to infer new facts and build knowledge\u2014for example, using the graph that connects projects and directors to discover which employees frequently work on projects together.<\/p>\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"to_solve_your_companys_information_problems\"><\/span>To solve your company&#8217;s information problems<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use_knowledge_graphs\"><\/span>Use knowledge graphs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">But before leveraging the full power of a <span id=\"urn:enhancement-154\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/entity\/grafo_do_conhecimento\">knowledge graph<\/span>, it is necessary to recognize that there is a problem in companies:<\/p>\n\n<p class=\"wp-block-paragraph\"><strong><span id=\"urn:enhancement-2e7b9a1e-bd86-ba24-43f4-0079eeebf84a\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">Information<\/span> is separated into silos.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The existence of multiple <a href=\"https:\/\/canaltech.com.br\/big-data\/Big-Data-e-os-silos-de-dados\/\" target=\"_blank\" rel=\"noopener\">information silos or data silos<\/a> (which are closely linked and can relate to one another) can be resolved with the <a class=\"wl-entity-page-link\" title=\"estrat\u00e9gia\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/estrategia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/estrategia\">strategy<\/a> of creating graph layers.<\/p>\n\n<p class=\"wp-block-paragraph\">It is possible to group all information about customers and purchases, collecting everything into a graph, connecting various groups to one another. Even while maintaining silos, we can group information into product categories and different levels of detail about the products in layers. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use_knowledge_graphs_in_business\"><\/span>Use knowledge graphs in business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In a business environment, we can use graph structures due to such a necessary functionality in business analysis: connecting answers through links to related information.<\/p>\n\n<p class=\"wp-block-paragraph\">But for a graph model to be functional within an organization, it is necessary that we can ask questions in simple ways and then be guided by a process that recommends and suggests new ways to continue asking questions.<\/p>\n\n<p class=\"wp-block-paragraph\">This pattern of questions that generate answers connected to new questions is, in my view, the greatest advantage of using a knowledge graph in companies.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"knowledge_graph_as_an_exploratory_tool\"><\/span>Knowledge graph as an exploratory tool<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Creating an environment to explore <span id=\"urn:enhancement-3dc918e5-1a94-609e-2062-f9630f1e470b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">information<\/span> becomes useful when it is supported by advanced dashboards and applications that help us increase our productivity.<\/p>\n\n<p class=\"wp-block-paragraph\">To that end, companies need to adopt an approach in which all their data can be integrated and interconnected into one large, coherent knowledge graph.<\/p>\n\n<p class=\"wp-block-paragraph\">It is common to deal with projects composed of harmonized data originating from many distinct underlying systems, which continue to generate data uninterruptedly, hence the need to structure data using a graph.<\/p>\n\n<p class=\"wp-block-paragraph\">Structuring this <a class=\"wl-entity-page-link\" title=\"dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado-2\">data<\/a> is the key to dealing with the enormous volume of information, with document-oriented projects of all kinds.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"from_data_lake_to_knowledge_graph\"><\/span>From data lake to knowledge graph<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">This is a necessary step to make data truly useful for the organization, and if your company migrates to this model, it will be reaching a higher level of data integration.<\/p>\n\n<p class=\"wp-block-paragraph\">Graph query languages can express complex queries that can filter information precisely. In addition, graphs can also be explored by algorithms and automated analyses. <\/p>\n\n<p class=\"wp-block-paragraph\">If you build a graph correctly, it is possible to answer questions that would be practically impossible to answer if the data were in an <em>SQL<\/em> database.<\/p>\n\n<p class=\"wp-block-paragraph\">But beyond that, if you create a graph with semantic patterns, the queries can be more powerful. You can use the information about the structure to automate queries, algorithms, and analyses and make them intelligent. <\/p>\n\n<p class=\"wp-block-paragraph\">This automation depends on the co.com.br\/o-que-sa<s id=\"urn:enhancement-f04408b0-4708-43e6-b518-8d8e4412a6ff\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados-estruturados\">pan id=&#8221;urn:enhancement-26&#8243; class=&#8221;textannotation&#8221;&gt;o-da<a class=\"wl-entity-page-link\" title=\"marca\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/linguagem-de-marcacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/linguagem-de-marcacao-2\">dos-estr<\/a>uturados\/&#8221; data-type=&#8221;post&#8221; data-id=&#8221;120&#8243;&gt;correct markup of information along the path and the use of a <span span=\"\"> id=&#8221;urn:<\/span>enhancement-5ce5b3fa-41fd-41c4-8aae-ef18f94d8651&#8243; class=&#8221;textannotation&#8221;&gt;structure for the graph defined by an <span id=\"urn:local-text-annotation-vptrkxave3cl4dnbra7y2y6pegldz9fj\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\"><a class=\"wl-entity-page-link\" title=\"ontologias\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ontologia-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia-2\">ontology<\/a><\/span>.<\/s><\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"voice-based_systems_and_graphs\"><\/span>Voice-based systems and graphs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">One of the reasons voice-based and natural-language systems are so powerful is that you and I can ask a question and get the answer. Simple as that. <\/p>\n\n<p class=\"wp-block-paragraph\">The knowledge graph is there, but under the hood. So when I receive an answer, the question passed through the structure of the graph, and the answer shows me its structure, represented in the complementary answers with links to related information. <\/p>\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"674\" height=\"272\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-6.png\" alt=\"\" class=\"wp-image-5953\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-6.png 674w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-6-480x194.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 674px, 100vw\" \/><figcaption class=\"wp-element-caption\">Knowledge graph structure expressed in the form of related questions.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the_power_of_the_knowledge_graph_use_without_restraint\"><\/span>The Power of the Knowledge Graph: use without restraint<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The knowledge <a class=\"wl-entity-page-link\" title=\"grafo de conhecimento\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/grafo-do-conhecimento\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/grafo-do-conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/grafo__do_conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/grafo_do_conhecimento\">graph<\/a> is the process for creating, loading, updating, and querying that must be scalable to prevent limitations, primarily technical ones, from determining the scope and reach of the graph.<\/p>\n\n<p class=\"wp-block-paragraph\">With a graph project implemented in your organization, you will be able to identify the use cases that each knowledge <span id=\"urn:enhancement-5618a46a-e2a1-8226-bcd4-1539b87aa5b8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\">graph<\/span> addresses, the benefit that each will generate. With this understanding, it will be possible to create the graphs in less time and continuously evolve in their development. <\/p>\n\n<p class=\"wp-block-paragraph\">This is extremely important for presenting users with a guided process for using the <span id=\"urn:enhancement-cc7d9080-29be-95ff-91a2-6a45ec4903e8\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">information<\/span> described in the graphs we create, gradually expanding the scope of data integrated into a knowledge graph, connecting through links between the graphs, making them increasingly useful.<\/p>\n\n<p class=\"wp-block-paragraph\">It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time.<\/p>\n\n<p class=\"wp-block-paragraph\">Knowledge graphs simply help us do a better job.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>You will at some point soon encounter a knowledge graph. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time. <\/p>\n","protected":false},"author":2,"featured_media":10223,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3474,3449,3488,3447,3445,3487],"tags":[],"wl_entity_type":[51],"series":[],"class_list":["post-10222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","category-data","category-evaluation-of-information-retrieval-systems","category-information-analysis","category-information-management","category-information-retrieval","wl_entity_type-article"],"episode_featured_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2019\/08\/O-poder-do-Grafo-do-Conhecimento.png","episode_player_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2026\/05\/podcast-seo-semantico.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"pocketcasts":{"key":"pocketcasts","url":"","label":"PocketCasts","class":"pocketcasts","icon":"pocketcasts.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"}},"rssFeedUrl":"https:\/\/semantico.com.br\/blog\/en\/feed\/podcast\/seo-semantico-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"PYp6DvnQQ7\"><a href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/\">The Power of the Knowledge Graph<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/embed\/#?secret=PYp6DvnQQ7\" width=\"500\" height=\"350\" title=\"&#8220;The Power of the Knowledge Graph&#8221; &#8212; Blog Sem\u00e2ntico\" data-secret=\"PYp6DvnQQ7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/semantico.com.br\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/post\/the-power-of-the-knowledge-graph","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/comments?post=10222"}],"version-history":[{"count":2,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10222\/revisions"}],"predecessor-version":[{"id":10274,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10222\/revisions\/10274"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media\/10223"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media?parent=10222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/categories?post=10222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/tags?post=10222"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=10222"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/series?post=10222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}