{"id":10225,"date":"2019-06-03T21:38:18","date_gmt":"2019-06-03T18:38:18","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/case-study-and-the-power-of-semantic-seo\/"},"modified":"2026-08-26T18:23:42","modified_gmt":"2026-08-26T15:23:42","slug":"case-study-and-the-power-of-semantic-seo","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/case-study-and-the-power-of-semantic-seo\/","title":{"rendered":"Case Study and the Power of Semantic SEO"},"content":{"rendered":"\n

I have been testing and studying Semantic Web<\/a> since 2015 when I first read the fundamental Google<\/a> Semantic<\/a> Search<\/a> book. If you want you can still find the fiche I did on Medium<\/a>. <\/p>\n\n

You can read my texts on <\/strong>Medium<\/a>, on <\/strong>Linkedin<\/a> or here on <\/strong>Blog<\/a>.<\/strong><\/p>\n\n

But what I want to show you is the most recent test I did, this time using two tools that I like very much, I have a lot of knowledge<\/a>.<\/p>\n\n

I usually recommend it to everyone who is creating a content<\/a> project and they are WordPress<\/a> and a plugin called Wordlift<\/em>.<\/p>\n\n

About Wordlift<\/em> I have already written when I said that “The right tools for semantic SEO<\/strong> are strategies and tactics.<\/a>” but to summarize for you, this plugin analyzes your content and identifies entities<\/a> (entities<\/em>) and organizes them into the four basic categories: Who, What, When and Where. Then it automates the markup<\/a> of the article you wrote by adding contextual information<\/a>, with internal links to a semantic<\/a> vocabulary<\/a>, which is updated with each new piece of content. <\/p>\n\n

Creating new entities that will enrich your site<\/a>‘s vocabulary and strengthen its relevance in your market is very simple to do<\/a>.<\/p>\n\n

And it was by using this strategy<\/a>: WordPress content with semantic markup via Wordlift <\/em>that I got to the result I am now showing you!<\/p>\n\n

But first…<\/strong><\/p>\n\n

I want to share here a presentation I gave on September 11, 2021 on the YouTube channel of the IA Biblio BR<\/a><\/strong> group, with the theme “Semantics in Practice.” My presentation showed exactly the practical use of semantics in SEO using WordLift<\/a>. <\/p>\n\n

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