{"id":10243,"date":"2019-07-23T23:04:32","date_gmt":"2019-07-23T20:04:32","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/semantic-field-and-seo\/"},"modified":"2026-08-26T18:32:05","modified_gmt":"2026-08-26T15:32:05","slug":"semantic-field-and-seo","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/","title":{"rendered":"Semantic Field and SEO"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/#what_is_a_semantic_field\" >What is a Semantic field?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/#the_semantic_field_for_digital_projects\" >The semantic field for digital projects<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/#what_is_the_importance_of_the_semantic_field_for_seo\" >What is the importance of the semantic field for SEO?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/#a_semantic_field_for_your_site\" >A semantic field for your site<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what_is_a_semantic_field\"><\/span>What is a Semantic field?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The semantic field is a body of <a class=\"wl-entity-page-link\" title=\"Dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >knowledge<\/a> related to the study of language and is defined by it as the set of varied meanings that a single word can assume.<\/p>\n\n<p class=\"wp-block-paragraph\">The semantic field works with the meanings that a single word presents when inserted into diverse <a class=\"wl-entity-page-link\" title=\"contextos\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/contexto\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/contexto\" >contexts<\/a>. This is an important relationship: between words and their context. It is the context that creates the set of diverse meanings that a single word can present, drawing closer to <a class=\"rank-math-link\" href=\"https:\/\/pt.wikipedia.org\/wiki\/Sem%C3%A2ntica\" data-type=\"URL\" data-id=\"https:\/\/pt.wikipedia.org\/wiki\/Sem%C3%A2ntica\" target=\"_blank\" rel=\"noreferrer noopener\">Semantics<\/a>.  <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEO Sem\u00e2ntico - A trilha: Campo sem\u00e2ntico\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/JbfqZI53pII?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/semantico.com.br\/blog\/en\/\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">In this third part of the Semantic SEO track, I discuss a concept imported from Information Sciences to SEO: the Semantic Field.<\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the_semantic_field_for_digital_projects\"><\/span>The semantic field for digital projects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">Every digital project, such as a <a class=\"wl-entity-page-link\" title=\"websites\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\">website<\/a>, deals with one problem: <a class=\"wl-entity-page-link\" title=\"informa\u00e7\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\">information<\/a>. <\/p>\n\n<p class=\"wp-block-paragraph\">Before defining the design and other graphic or visual elements, it is necessary to deal with issues related to information; furthermore, the intention of the project precedes the information: what it needs to say \/ sell \/ communicate.<\/p>\n\n<p class=\"wp-block-paragraph\">To execute this task with efficiency and effectiveness, it is necessary to create content that is precise regarding the meaning <a class=\"wl-entity-page-link\" title=\"dados\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\">given<\/a> to the information. To achieve this, one thing must be defined: the <a class=\"wl-entity-page-link\" title=\"dom\u00ednio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dominio\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dominio\">semantic domain<\/a> in which your project is inserted. <\/p>\n\n<figure class=\"wp-block-pullquote is-style-default has-border-color has-text-color\" style=\"border-color:#fcb900;color:#6b6b6b\"><blockquote><p><strong>The Semantic Domain in SEO<\/strong>: The definition of the semantic domain in a search engine optimization project is fundamental during the stage of creating your site&#8217;s taxonomy. Contemporary search engines use algorithms that seek to understand what your company offers to your audience. Defining a domain for your site includes it in the group of businesses that deal with that subject, which facilitates the understanding of your content and eases the categorization and naming of pages, categories, products, and services.  <\/p><cite><a href=\"https:\/\/semantico.com.br\/blog\/blog\/dicionario-seo\/dominio\/\">SEO Dictionary: domain<\/a><\/cite><\/blockquote><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what_is_the_importance_of_the_semantic_field_for_seo\"><\/span>What is the importance of the semantic field for SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">The definition of a <a href=\"https:\/\/semantico.com.br\/blog\/en\/the-power-of-the-knowledge-graph\/\"><strong>semantic field<\/strong> for the SEO project<\/a> is important for several things, such as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Achieving <a aria-label=\"resultados em buscas por voz (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/en\/aeo-is-the-new-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">results in voice searches<\/a>;<\/li>\n\n\n\n<li><a aria-label=\"Otimiza&#xE7;&#xE3;o Sem&#xE2;ntica para buscas (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/otimizacao-semantica-para-buscas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semantic Optimization for searches<\/a>;<\/li>\n\n\n\n<li><a aria-label=\"Estruturar dados para seu site (opens in a new tab)\" href=\"https:\/\/semantico.com.br\/blog\/dados-estruturados-e-o-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Structuring data for your site<\/a>;<\/li>\n\n\n\n<li>and many other new implementations&#8230;<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">In SEO work since the late 90s, we have sought to work with the meaning of what is being written. Even in the era of <a class=\"wl-entity-page-link\" title=\"palavras-chave\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/palavra-chave\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave\">keywords<\/a>, it was important for the visitor to remain on our site and to have coherence. <\/p>\n\n<p class=\"has-white-color has-body-color-background-color has-text-color has-background wp-block-paragraph\">Curiosity: The first time the term SEO was used was in the book Net Results in 1997.<\/p>\n\n<figure class=\"wp-block-image alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"253\" height=\"199\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/images.jpg\" alt=\"\" class=\"wp-image-5976\" title=\"SEO and the semantic field\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/images.jpg 253w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/images-150x118.jpg 150w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">First, let&#8217;s define what a <a class=\"wl-entity-page-link\" title=\"Campo sem\u00e2ntico\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/campo-semantico\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/campo-semantico;http:\/\/data.wordlift.io\/wl0221\/entity\/campo_semantico\">Semantic field<\/a> is.<\/p>\n\n<p class=\"wp-block-paragraph\">It can <a class=\"wl-entity-page-link\" title=\"ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\">be<\/a> defined as <strong>a set of words united by meaning<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The semantic field is, therefore, the entire area of <strong>signification of a word<\/strong> or a group of words.<\/p>\n\n<p class=\"wp-block-paragraph\">For example, the <strong>semantic field<\/strong> of <strong>mother<\/strong> may include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>mother-of-a-family,<\/li>\n\n\n\n<li>m\u00e3e-de-santo,<\/li>\n\n\n\n<li>single mother,<\/li>\n\n\n\n<li>mother-land,<\/li>\n\n\n\n<li>m\u00e3e-de-\u00e1gua,\u2026<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">If we want to describe the semantic field of the word glove, for example, we will include in it all <a class=\"wl-entity-page-link\" title=\"Sem\u00e2ntico\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantico-servicos-em-tecnologia-da-informacao-eireli\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantico-servicos-em-tecnologia-da-informacao-eireli\">semantic<\/a> possibilities such as: glove shop, glover, to fit like a glove, to throw down the gauntlet, with a white glove, to lay a hand on, as soft as a glove.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_semantic_field_for_your_site\"><\/span>A semantic field for your site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"226\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Ontologia.jpg\" alt=\"\" class=\"wp-image-5978\" title=\"A semantic field for websites\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Ontologia.jpg 223w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Ontologia-96x96.jpg 96w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/Ontologia-150x152.jpg 150w\" sizes=\"(max-width: 223px) 100vw, 223px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">More complex projects, with a larger volume of <a class=\"wl-entity-page-link\" title=\"Conte\u00fado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conteudo-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo-2\">content<\/a> or broader themes, require a higher level of definition and documentation. Conducting <a class=\"wl-entity-page-link\" title=\"pesquisador\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\">research<\/a> and creating content such as <span id=\"urn:enhancement-d2d4a62e-dc69-1d10-d0fc-5ec07bcae10c\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\"><a class=\"wl-entity-page-link\" title=\"taxonomia\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/taxonomia__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/taxonomia__trashed\">taxonomies<\/a><\/span> or <span id=\"urn:enhancement-65893940-f3b0-96c6-8378-2e43e337a11b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia-ciencia-da-computacao\"><a class=\"wl-entity-page-link\" title=\"ontologias\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ontologia-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia-2\">ontologies<\/a><\/span> becomes an imperative. <\/p>\n\n<p class=\"wp-block-paragraph\">And it is within this project that I define the semantic field and the domain that I will use for the project.<\/p>\n\n<p class=\"wp-block-paragraph\">Accounting for the <a class=\"wl-entity-page-link\" title=\"O que \u00e9 e como funciona o SEO\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/linguistica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/linguistica\">linguistic<\/a> relationships between the <a class=\"wl-entity-page-link\" title=\"Palavra-chave\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/palavra-chave-3\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave-3\">terms<\/a> considered is the first step toward creating a project that maintains quality over time. In larger projects, this part of the work can be shared between UX Writers or UX Designers and the content team. <\/p>\n\n<p class=\"wp-block-paragraph\">The important thing is that it be done based on research and data, and that it be performed with the correct technique, which combines <a class=\"wl-entity-page-link\" title=\"sem\u00e2nticos\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\">semantic<\/a> and taxonomic studies with digital writing techniques.<\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Semantic Field and SEO: the definition of a semantic field for an SEO project is fundamental for any advanced optimization project today.<\/p>\n","protected":false},"author":2,"featured_media":10244,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3474,3488,3487],"tags":[3502,3503],"wl_entity_type":[51],"series":[],"class_list":["post-10243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","category-evaluation-of-information-retrieval-systems","category-information-retrieval","tag-semantic","tag-seo","wl_entity_type-article"],"episode_featured_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2019\/07\/Campo-Semantico-e-o-SEO-1.png","episode_player_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2026\/05\/podcast-seo-semantico.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"pocketcasts":{"key":"pocketcasts","url":"","label":"PocketCasts","class":"pocketcasts","icon":"pocketcasts.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"}},"rssFeedUrl":"https:\/\/semantico.com.br\/blog\/en\/feed\/podcast\/seo-semantico-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"FpN98LF9lp\"><a href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/\">Semantic Field and SEO<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/semantico.com.br\/blog\/en\/semantic-field-and-seo\/embed\/#?secret=FpN98LF9lp\" width=\"500\" height=\"350\" title=\"&#8220;Semantic Field and SEO&#8221; &#8212; Blog Sem\u00e2ntico\" data-secret=\"FpN98LF9lp\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! 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