{"id":10257,"date":"2019-08-11T13:00:00","date_gmt":"2019-08-11T10:00:00","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/semantic-optimization-a-case-study\/"},"modified":"2026-08-26T18:32:10","modified_gmt":"2026-08-26T15:32:10","slug":"semantic-optimization-a-case-study","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/","title":{"rendered":"Semantic Optimization: a case study"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this post, I will show you some results achieved on real websites with a new way of doing <a class=\"wl-entity-page-link\" title=\"Informa\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\" >SEO<\/a>, <strong><a class=\"wl-entity-page-link\" title=\"Otimiza\u00e7\u00e3o de sites\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/otimizacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo_de_busca\" >Semantic<\/a> <a class=\"wl-entity-page-link\" title=\"Sem\u00e2ntica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\" >Optimization<\/a><\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">I would like to clarify that I will keep this post constantly updated as new results emerge from the projects I execute. Here, I will gather both current and older results that also demonstrate the practical outcome of semantic optimization. <\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fados<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#semantic_optimization_is_the_future_of_seo\" >Semantic optimization is the future of SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#success_cases_with_semantic_optimization\" >Success Cases with semantic optimization<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#semantic_optimization_for_blogs\" >Semantic Optimization for Blogs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#semantic_optimization_for_e-commerce\" >Semantic Optimization for e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#semantic_optimization_for_a_video_site\" >Semantic optimization for a video site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#annual_comparison_of_semantic_seo_results\" >Annual Comparison of Semantic SEO results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/#frequently_asked_questions\" >Frequently Asked Questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"semantic_optimization_is_the_future_of_seo\"><\/span>Semantic optimization is the future of SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Semantic <a class=\"wl-entity-page-link\" title=\"sistema de pesquisa\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/motor-de-busca\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/motor-de-busca\" >search<\/a> aims to generate more relevant results by understanding the <a class=\"wl-entity-page-link\" title=\"consulta\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\" >searcher&#8217;s<\/a> intent and the contextual meaning of terms as they appear in the searchable <a class=\"wl-entity-page-link\" title=\"dado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\" >data<\/a> space on the <a class=\"wl-entity-page-link\" title=\"WWW\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/world-wide-web\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/world-wide-web\" >Web<\/a> or in closed systems, thereby improving search accuracy.<\/p>\n\n<p class=\"wp-block-paragraph\"><a class=\"wl-entity-page-link\" title=\"conte\u00fado\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/conteudo-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo-2\" >Content<\/a> that is well-evaluated in semantic search is written in a natural voice, focusing on user intent and considering related topics that <a class=\"wl-entity-page-link\" title=\"usu\u00e1rio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/usuario\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/usuario\" >users<\/a> might search for in the future.<\/p>\n\n<p class=\"wp-block-paragraph\">Semantic optimization is a new way to optimize <a class=\"wl-entity-page-link\" title=\"online costuma ter muitas imagens publicadas. E elas s\u00e3o uma fonte de problemas de lentid\u00e3o constante, por isso: dedique um tempo (ou at\u00e9 dinheiro) para otimizar suas imagens antigas.\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/online\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/online\" >online<\/a> projects, which takes into account a relationship based on the meaning of each term on your <a class=\"wl-entity-page-link\" title=\"site com o\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\" >site<\/a> (not just words, but <a class=\"wl-entity-page-link\" title=\"Entidade (inform\u00e1tica)\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/entidade-informatica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica-2\" >entities<\/a> such as people, events, and occurrences) and the relationship between each of these entities.<\/p>\n\n<p class=\"wp-block-paragraph\">The goal of <span id=\"urn:local-text-annotation-ou9lchvhivyk32j6zwy3prl8c4vwalnb\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao\"><a class=\"wl-entity-page-link\" title=\"busca sem\u00e2ntica\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/busca-semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/busca-semantica\" >semantic search<\/a><\/span> is to provide the person who <span id=\"urn:local-text-annotation-60us05p3nerz3246ascvmo81wcrllevf\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao\"><a class=\"wl-entity-page-link\" title=\"busca\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/algoritmo-de-busca__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo-de-busca__trashed\" >searches<\/a><\/span> with more precise results, understanding intent and going beyond <a class=\"wl-entity-page-link\" title=\"palavra-chave\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/palavra-chave\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave\" >keywords<\/a>, delivering results like the one below.<\/p>\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"603\" height=\"842\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/haroldo-dutra-dias.png\" alt=\"\" class=\"wp-image-5965\" style=\"width:452px;height:632px\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/haroldo-dutra-dias.png 603w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/haroldo-dutra-dias-480x670.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 603px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">If you perform a search for Haroldo Dutra Dias, you will find this result to the side.<\/p>\n\n<p class=\"wp-block-paragraph\">In it, you will find the first section with photos of the Spiritist speaker, with a link to view more images.<\/p>\n\n<p class=\"wp-block-paragraph\">Following that is an excerpt extracted from Wikipedia about Haroldo and information regarding his place and date of birth, in addition to other <a class=\"wl-entity-page-link\" title=\"dados permit\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dados\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados;http:\/\/data.wordlift.io\/wl0221\/entity\/conhecimento;http:\/\/data.wordlift.io\/wl0221\/entity\/ontologia;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade_informatica\" >data<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">After that, we see suggestions for searches related to the searched topic. This search utilizes what I mentioned above: the connection between entities within the same semantic <a class=\"wl-entity-page-link\" title=\"Dom\u00ednio\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/dominio\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dominio\" >domain<\/a>, in this case, Spiritism. <\/p>\n\n<p class=\"wp-block-paragraph\">The people (<a class=\"wl-entity-page-link\" title=\"Sem\u00e2ntico Servi\u00e7os Em Tecnologia da Informacao Eireli\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/semantico-servicos-em-tecnologia-da-informacao-eireli\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantico-servicos-em-tecnologia-da-informacao-eireli\" >semantic<\/a> entities) Haroldo Dutra Dias, Divaldo Pereira Franco, Jos\u00e9 Raul Teixeira, Allan Kardec, Chico Xavier, and Bezerra de Menezes are related by their activities within this field.<\/p>\n\n<div class=\"wp-block-cover alignfull is-light\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" class=\"wp-block-cover__image-background wp-image-5974\" alt=\"\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-7.png\" style=\"object-position:0% 0%\" data-object-fit=\"cover\" data-object-position=\"0% 0%\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-7.png 1920w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-7-1280x720.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-7-980x551.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/image-7-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1920px, 100vw\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"success_cases_with_semantic_optimization\"><\/span>Success Cases with semantic optimization<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/div><\/div>\n\n<p class=\"wp-block-paragraph\"><strong>The first success case I want to show is the one achieved on the PLING blogs. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">Pling is a company that sells logos, websites, and systems for various types of independent professionals.<\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"semantic_optimization_for_blogs\"><\/span>Semantic Optimization for Blogs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">When I was responsible for the company&#8217;s <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/marketing\" >marketing<\/a>, I created a content creation strategy based on semantic domain research that defined themes and entities to be addressed by each site and blog. With this, results began to appear. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1156\" height=\"490\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-psicologia.png\" alt=\"\" class=\"wp-image-5967\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-psicologia.png 1156w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-psicologia-980x415.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-psicologia-480x203.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1156px, 100vw\" \/><figcaption class=\"wp-element-caption\">Psychology Blog Data &#8211; Google Search Console<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">The graph above shows 6 months of data from one of the blogs, the <a href=\"http:\/\/blogdapsicologia.pling.net.br\/\" target=\"_blank\" rel=\"noopener\">Psychology Blog<\/a>. Despite no longer working at this company and the content not <a class=\"wl-entity-page-link\" title=\"Ser\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/ser\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ser\">having been<\/a> updated for over a year, the impression and click results continue to rise, as the numbers show. <\/p>\n\n<p class=\"wp-block-paragraph\">This is an advantage of Semantic SEO work compared to standard SEO work: its permanence over time!<\/p>\n\n<p class=\"wp-block-paragraph\">All projects where I have developed this technique for more than a year demonstrate constant improvement in the results achieved. Of course, I do not mean to say that if you hire me for a year and stop doing the work that needs to be done, you will have the same results as you would if the project were not interrupted. <\/p>\n\n<p class=\"wp-block-paragraph\">A semantic <strong>optimization<\/strong> project is <strong>almost<\/strong> time-proof, but if maintained constantly, it will bring increasingly better results.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1161\" height=\"496\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-arquitetura.png\" alt=\"\" class=\"wp-image-5973\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-arquitetura.png 1161w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-arquitetura-980x419.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/pling-blog-arquitetura-480x205.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1161px, 100vw\" \/><figcaption class=\"wp-element-caption\">Architecture Blog Data &#8211; Google Search Console<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">Another result that follows the same path as the previous one is that of the Architecture Blog, a project created in the same way I explained above, also for Pling. Even after a year without new content, it continues to bring growing results. <\/p>\n\n<p class=\"wp-block-paragraph\">Of course, if the Blog had been updated at the previous pace, <strong>the results would be much better<\/strong>. But the decision regarding that was not mine, but rather the company&#8217;s management. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"semantic_optimization_for_e-commerce\"><\/span>Semantic Optimization for e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">All types of sites can benefit from semantic <span id=\"urn:enhancement-6db5de4b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/motor-de-busca\">searches<\/span>. The work done for the site Mais Bonita por Menos followed a similar path to that done with Pling, but using a strategy suitable for a site that sells third-party <a class=\"wl-entity-page-link\" title=\"Produto (marketing)\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/produto-marketing\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/produto-marketing\">products<\/a> with a focus on the beauty market. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1160\" height=\"493\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/mais-bonita-por-menos.png\" alt=\"\" class=\"wp-image-5968\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/mais-bonita-por-menos.png 1160w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/mais-bonita-por-menos-980x417.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/mais-bonita-por-menos-480x204.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1160px, 100vw\" \/><figcaption class=\"wp-element-caption\">Mais Bonita por Menos Data &#8211; Google Search Console<\/figcaption><\/figure>\n\n<p class=\"wp-block-paragraph\">In this project, I worked alongside a programmer changing the site&#8217;s programming so that the generated code would be increasingly semantic. The goal was to make search engines understand the relationship between product images, prices, descriptions, and other information, showing increasingly rich results in search, especially on mobile. <\/p>\n\n<p class=\"wp-block-paragraph\">The beauty market is highly competitive, and although the project was interrupted a few years ago, the results achieved, mainly with clicks, continue to bring good results. For confidentiality reasons, I cannot show more data, but the graph above already demonstrates the result achieved and projects what could be achieved with the continuity of a semantic <strong>optimization project<\/strong>. <\/p>\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"semantic_optimization_for_a_video_site\"><\/span>Semantic optimization for a video site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.espiritismo.tv\/\" target=\"_blank\" rel=\"noopener\">Espiritismo TV<\/a> site is a platform for Spiritist videos. This site is one of the most important in Brazil in this field and features prominent speakers within its partnership roster. Among them is Haroldo Dutra Dias, whom I mentioned at the beginning of the post.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1157\" height=\"495\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/resultados-espiritismo-tv.png\" alt=\"\" class=\"wp-image-5969\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/resultados-espiritismo-tv.png 1157w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/resultados-espiritismo-tv-980x419.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/resultados-espiritismo-tv-480x205.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1157px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The graph above shows data from the last 16 months, and the impact of semantic optimization is clear.<\/p>\n\n<p class=\"wp-block-paragraph\">In this project, we went further in the optimization work and created a <span id=\"urn:enhancement-8b9d183a-b567-9839-a3e7-64f2df862990\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl01797\/post\/ontologia_para_analise_de_negocios\"><a class=\"wl-entity-page-link\" title=\"taxonomias\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/taxonomia__trashed\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/taxonomia__trashed\">taxonomy<\/a><\/span> using an application called WordLift. With it, we can automate the process of creating a vocabulary of terms related to the site&#8217;s semantic <span id=\"urn:enhancement-b8c85dc9-1fec-5d5a-fd93-1fba45bd214b\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dominio\">domain<\/span>, enriching text content and creating internal and external connections between the entities addressed in the site&#8217;s content. <\/p>\n\n<p class=\"wp-block-paragraph\">Furthermore, by creating vocabularies such as the one for Allan Kardec, we achieved this type of internal links:<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1877\" height=\"293\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/links-entidades.png\" alt=\"\" class=\"wp-image-5970\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/links-entidades.png 1877w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/links-entidades-1280x200.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/links-entidades-980x153.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/links-entidades-480x75.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1877px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The result achieved is that search engines use the semantics of sites like DBpedia as a reference to understand the site&#8217;s content. When you help a search engine like <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\">Google<\/a> understand your content, results like those in the graph below begin to appear. <\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"918\" height=\"257\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/usuarios-geral.png\" alt=\"\" class=\"wp-image-5971\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/usuarios-geral.png 918w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/usuarios-geral-480x134.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 918px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The numbers above represent access via searches. The difference is clear: on the right, at the beginning of the graph, we have a very low volume of access, but soon search engines began to understand the site&#8217;s content. The blue dot represents the moment we initiated semantic optimization (previously, the optimization process was <a class=\"wl-entity-page-link\" title=\"Padr\u00f5es\" href=\"https:\/\/semantico.com.br\/blog\/en\/Vocabulario\/padroes\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/padroes\">standard<\/a>).  <\/p>\n\n<p class=\"wp-block-paragraph\">The numbers began to rise gradually, experienced a drop during a <span id=\"urn:enhancement-8467a94c-6e37-85de-6ef0-157db95c2604\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dominio\">domain<\/span> change we performed, but after that, they resumed the previous volume and are now rising more and more.<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/semantico.com.br\/blog\/dados-estruturados-e-o-seo\/\" data-type=\"post\" data-id=\"27\">Structured Data and SEO<\/a><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"annual_comparison_of_semantic_seo_results\"><\/span>Annual Comparison of Semantic SEO results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"SEO   Comparativo anual Espiritismo TV\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/iceVon73ggg?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/semantico.com.br\/blog\/en\/\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">SEO is work that yields results over a long period, but if done correctly, it generally shows its strength. This video was generated as a presentation of these results for Espiritismo.TV. I used Semantic SEO techniques in this project.  <\/figcaption><\/figure>\n\n<h4 class=\"wp-block-heading\">Semantic optimization and its advanced results<\/h4>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1445\" height=\"280\" src=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/visualizacoes-de-paginas.png\" alt=\"\" class=\"wp-image-5972\" title=\"\" srcset=\"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/visualizacoes-de-paginas.png 1445w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/visualizacoes-de-paginas-1280x248.png 1280w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/visualizacoes-de-paginas-980x190.png 980w, https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2022\/01\/visualizacoes-de-paginas-480x93.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1445px, 100vw\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In the graph above, the most impactful result we had: placing content published two days earlier on <a href=\"https:\/\/semantico.com.br\/blog\/en\/google-i-o-2019-what-will-seo-look-like-in-the-future\/#Discover\"><strong>Google Discover<\/strong><\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">The video &#8220;<a href=\"https:\/\/www.espiritismo.tv\/humor-e-espiritismo\/toma-la-da-ca\/\" target=\"_blank\" rel=\"noopener\">Toma L\u00e1 da C\u00e1<\/a>&#8221; entered the recommendations that Google makes for content in its <span id=\"urn:enhancement-678e70e0\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/motor-de-busca\">search<\/span> app present on all Android devices (and iOS upon installation), and this fact brought us more than <strong>81,000 visits<\/strong> in two days!<\/p>\n\n<p class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/semantico.com.br\/blog\/en\/what-is-the-semantic-web\/\" data-type=\"post\" data-id=\"61\">What is the Semantic Web?<\/a><\/p>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n<p class=\"wp-block-paragraph\">Stay tuned to this post if you want more success case references using Semantic Optimization. This post will be constantly updated with new <span id=\"urn:enhancement-e1e5b53d-dee5-55dc-a337-b22b35144693\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dados\">data<\/span> and projects. <\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"frequently_asked_questions\"><\/span>Frequently Asked Questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>In this post, I will present several results achieved on real websites using a new approach to SEO: Semantic Optimization. Semantic optimization and its advanced results. In the graph above, the most impactful result we achieved: placing content published two days prior on Google Discover. <\/p>\n","protected":false},"author":2,"featured_media":6880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wl_entities_gutenberg":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3474,3488,3487],"tags":[3502,3503],"wl_entity_type":[51],"series":[],"class_list":["post-10257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-semantic-seo","category-evaluation-of-information-retrieval-systems","category-information-retrieval","tag-semantic","tag-seo","wl_entity_type-article"],"episode_featured_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2019\/08\/Otimizacao-Semantica_-um-estudo-de-caso.png","episode_player_image":"https:\/\/semantico.com.br\/blog\/wp-content\/uploads\/2026\/05\/podcast-seo-semantico.png","download_link":"","player_link":"","audio_player":false,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"pocketcasts":{"key":"pocketcasts","url":"","label":"PocketCasts","class":"pocketcasts","icon":"pocketcasts.png"},"podbean":{"key":"podbean","url":"","label":"Podbean","class":"podbean","icon":"podbean.png"},"stitcher":{"key":"stitcher","url":"","label":"Stitcher","class":"stitcher","icon":"stitcher.png"},"iheartradio":{"key":"iheartradio","url":"","label":"iHeartRadio","class":"iheartradio","icon":"iheartradio.png"}},"rssFeedUrl":"https:\/\/semantico.com.br\/blog\/en\/feed\/podcast\/seo-semantico-podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"K0Hrsd2OFv\"><a href=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/\">Semantic Optimization: a case study<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/semantico.com.br\/blog\/en\/semantic-optimization-a-case-study\/embed\/#?secret=K0Hrsd2OFv\" width=\"500\" height=\"350\" title=\"&#8220;Semantic Optimization: a case study&#8221; &#8212; Blog Sem\u00e2ntico\" data-secret=\"K0Hrsd2OFv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/semantico.com.br\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n"},"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/post\/semantic-optimization-a-case-study","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/comments?post=10257"}],"version-history":[{"count":1,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10257\/revisions"}],"predecessor-version":[{"id":10261,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/posts\/10257\/revisions\/10261"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media\/6880"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/media?parent=10257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/categories?post=10257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/tags?post=10257"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/wl_entity_type?post=10257"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/en\/wp-json\/wp\/v2\/series?post=10257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}