Website Optimization (optimization for search engines or optimization for search engines) is the set of strategies to enhance and improve the positioning of a website in natural (organic) results pages insearch engines.

Search Engine Optimization (SEO)

The process of optimizing a website – as well as all the content on that website – so that it appears in prominent positions in organic search engine results.

SEO requires an understanding of how search engines work, what people look for (i.e., keywords and key phrases), and why people search (intention).

Successful SEO makes a website attractive to users and search engines. It is a combination of technique (on-page SEO) and marketing (off-page SEO).

The term SEO also refers to the consulting industry optimizing its clients’ projects and websites.