{"id":4721,"date":"2021-06-18T18:49:46","date_gmt":"2021-06-18T21:49:46","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/?post_type=entity&amp;p=4721"},"modified":"2021-06-18T18:49:46","modified_gmt":"2021-06-18T21:49:46","slug":"jornada-do-cliente","status":"publish","type":"entity","link":"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/jornada-do-cliente\/","title":{"rendered":"Jornada do Cliente"},"content":{"rendered":"\n<p>A Jornada do Cliente \u00e9 o conjunto de todos os momentos (ou pontos de contato) poss\u00edveis em que um cliente potencial \u00e9 exposto ou se envolve com uma marca.<\/p>\n\n\n\n<p>Essas intera\u00e7\u00f5es s\u00e3o projetadas para, eventualmente, persuadir, influenciar e converter esse cliente potencial para se tornar um cliente, cliente ou assinante.<\/p>\n\n\n\n<p>Embora a jornada do cliente possa variar muito de acordo com o tipo de neg\u00f3cio e setor, normalmente \u00e9 composta de quatro \u00abest\u00e1gios\u00bb principais:<\/p>\n\n\n\n<p><em><strong>Conscientiza\u00e7\u00e3o> Considera\u00e7\u00e3o> Decis\u00e3o> Reten\u00e7\u00e3o<\/strong><\/em><\/p>\n\n\n\n<p>Avinash Kaushik do Google oferece uma estrutura alternativa:<\/p>\n\n\n\n<p><em><strong>Veja> Pense> Fa\u00e7a> Cuide<\/strong><\/em><\/p>\n\n\n\n<p>Tamb\u00e9m conhecido como Processo de Compra, Jornada de Decis\u00e3o do Consumidor, Jornada do Cliente at\u00e9 a Compra Online, Funil de Marketing, Caminho para a Compra, Funil de Compra.<\/p>\n\n\n\n\n\n\n\n\n\t\t<div class='wl-vocabulary'>\n\t\t\t<nav class='wl-vocabulary-alphabet-nav'>\n\t\t\t\t<a href=\"#wl-vocabulary-0-A\">A<\/a><a href=\"#wl-vocabulary-0-B\">B<\/a><a href=\"#wl-vocabulary-0-C\">C<\/a><a href=\"#wl-vocabulary-0-D\">D<\/a><a href=\"#wl-vocabulary-0-E\">E<\/a><a href=\"#wl-vocabulary-0-F\">F<\/a><a href=\"#wl-vocabulary-0-G\">G<\/a><a href=\"#wl-vocabulary-0-H\">H<\/a><a href=\"#wl-vocabulary-0-I\">I<\/a><a href=\"#wl-vocabulary-0-J\">J<\/a><a href=\"#wl-vocabulary-0-K\">K<\/a><a href=\"#wl-vocabulary-0-L\">L<\/a><a href=\"#wl-vocabulary-0-M\">M<\/a><a href=\"#wl-vocabulary-0-N\">N<\/a><span class=\"wl-vocabulary-widget-disabled\">\u00d1<\/span><a href=\"#wl-vocabulary-0-O\">O<\/a><a href=\"#wl-vocabulary-0-P\">P<\/a><span class=\"wl-vocabulary-widget-disabled\">Q<\/span><a href=\"#wl-vocabulary-0-R\">R<\/a><a href=\"#wl-vocabulary-0-S\">S<\/a><a href=\"#wl-vocabulary-0-T\">T<\/a><span class=\"wl-vocabulary-widget-disabled\">U<\/span><a href=\"#wl-vocabulary-0-V\">V<\/a><a href=\"#wl-vocabulary-0-W\">W<\/a><span class=\"wl-vocabulary-widget-disabled\">X<\/span><span class=\"wl-vocabulary-widget-disabled\">Y<\/span><span class=\"wl-vocabulary-widget-disabled\">Z<\/span><span class=\"wl-vocabulary-widget-disabled\">#<\/span>\t\t\t<\/nav>\n\t\t\t<div class='wl-vocabulary-grid'>\n\t\t\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-A\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">A<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/algoritmo-2\/\">Algoritmo<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ambiguidade\/\">Ambiguidade<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ambiguidade-estrutural\/\">ambiguidade estrutural<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ambiguidade-lexical\/\">ambiguidade lexical<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/analise-de-dominio\/\">Analise de Dominio<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/analytics-2\/\">Analytics<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/answer-engine-optimization\/\">Answer Engine Optimization<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/atualizacao-2\/\">Atualizacao<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-B\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">B<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/b-c-brookes\/\">B.C. Brookes<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/backlink\/\">backlink<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/bert-2\/\">BERT<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/bibliotecario\/\">bibliotecario<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/blog-2\/\">Blog<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-C\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">C<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/cache-2\/\">Cache<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/categorizacao\/\">Categorizacao<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/chicago-illinois-estados-unidos\/\">Chicago, Illinois, Estados Unidos<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/classificacao-facetada-2\/\">Classificacao Facetada<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/classificacao-facetada\/\">Classificacao Facetada<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/claude-2\/\">Claude<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/claude\/\">Claude<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/claude-shannon\/\">Claude Shannon<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/cliques\/\">cliques<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/conteudo-2\/\">Conteudo<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/produto\/curso-de-seo-semantico\/\">curso de SEO Semantico<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-D\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">D<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/dispositivo-movel\/\">dispositivo movel<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-E\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">E<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/e-a-t\/\">E-A-T<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/e-book\/\">e-book<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/embedding\/\">Embedding<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/eric-schmidt\/\">Eric Schmidt<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/extracao-de-entidade\/\">Extracao de Entidade<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/extracao-de-entidades\/\">Extracao de Entidades<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-F\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">F<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/fluxo-de-trabalho-semantico-2\/\">Fluxo de Trabalho Semantico<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/fluxo-de-trabalho-semantico\/\">Fluxo de Trabalho Semantico<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-G\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">G<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/gary-illyes-2\/\">Gary Illyes<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/gemini\/\">Gemini<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/google-adsense\/\">Google AdSense<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/google-analytics-3\/\">Google Analytics<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/google-analytics-2\/\">Google Analytics<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/google-search-console-2\/\">Google Search Console<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-H\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">H<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/hummingbird\/\">Hummingbird<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-I\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">I<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/impressoes\/\">impressoes<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/influencia\/\">influencia<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/informatico\/\">informatico<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/inteligencia-artificial-3\/\">Inteligencia Artificial<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/interatividade\/\">Interatividade<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-J\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">J<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/jornada-do-cliente-2\/\">Jornada do Cliente<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/json-ld-2\/\">JSON-LD<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-K\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">K<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/knowledge-panel\/\">Knowledge Panel<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-L\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">L<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/larry-page\/\">Larry Page<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/link\/\">link<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/links-2\/\">Links<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/log\/\">log<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-M\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">M<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/marcacao-estruturada-2\/\">marcacao estruturada<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/marcacao-semantica\/\">Marcacao semantica<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/memoria-organizacional-2\/\">memoria organizacional<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/memoria-organizacional\/\">Memoria organizacional<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/metrica\/\">metrica<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/modelo-de-linguagem-grande\/\">Modelo de linguagem grande<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/modelos-de-representacao-de-linguagem-2\/\">modelos de representacao de linguagem<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-N\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">N<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/navegacao-2\/\">Navegacao<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/norbert-wiener\/\">Norbert Wiener<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-O\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">O<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/online\/\">Online<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ontologia-2\/\">Ontologia<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/organica\/\">organica<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/organico-2\/\">Organico<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/organizacao-da-informacao\/\">organizacao da informacao<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/organizacao-do-conhecimento\/\">Organizacao do Conhecimento<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/otimizacao-para-mecanismos-de-resposta\/\">Otimizacao para Mecanismos de Resposta<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-P\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">P<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/pagerank\/\">PageRank<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/palavra-chave-3\/\">Palavra-chave<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/panda\/\">Panda<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/performance\/\">Performance<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/pierre-levy\/\">Pierre Levy<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-R\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">R<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ranganathan\/\">Ranganathan<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/recuperacao-da-informacao\/\">recuperacao da informacao<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/relacoes-semanticas\/\">Relacoes semanticas<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/relevancia-2\/\">Relevancia<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/reputacao\/\">Reputacao<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/roi\/\">ROI<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-S\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">S<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/schema-org\/\">Schema.org<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/search\/\">Search<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/search-engine-2\/\">Search engine<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/semantico-seo-3\/\">Semantico SEO<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/semantico-servicos-em-tecnologia-da-informacao-eireli\/\">Semantico Servicos Em Tecnologia da Informacao Eireli<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/sentido\/\">sentido<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/ser\/\">Ser<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/sergey-brin\/\">Sergey Brin<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/servidor\/\">servidor<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/shiyali-ramamrita-ranganathan\/\">Shiyali Ramamrita Ranganathan<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/site\/\">Site<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-T\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">T<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/taxonomia-2\/\">Taxonomia<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/tesauros\/\">Tesauros<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/theodor-nelson\/\">Theodor Nelson<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/token-2\/\">Token<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/token\/\">Token<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/trafego-2\/\">Trafego<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-V\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">V<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/virtual\/\">virtual<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/visibilidade-2\/\">Visibilidade<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t<div class=\"wl-vocabulary-letter-block\" id=\"wl-vocabulary-0-W\">\n\t\t\t\t<aside class=\"wl-vocabulary-left-column\">W<\/aside>\n\t\t\t\t<div class=\"wl-vocabulary-right-column\">\n\t\t\t\t\t<ul class=\"wl-vocabulary-items-list\">\n\t\t\t\t\t\t<li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/webinar\/\">webinar<\/a><\/li><li><a href=\"https:\/\/semantico.com.br\/blog\/es\/Vocabulario\/website-2\/\">Website<\/a><\/li>\n\t\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A Jornada do Cliente \u00e9 o conjunto de todos os momentos (ou pontos de contato) poss\u00edveis em que um cliente potencial \u00e9 exposto ou se envolve com uma marca. Essas intera\u00e7\u00f5es s\u00e3o projetadas para, eventualmente, persuadir, influenciar e converter esse cliente potencial para se tornar um cliente, cliente ou assinante. Embora a jornada do cliente [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"wl_entities_gutenberg":"","episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3476],"wl_entity_type":[43],"class_list":["post-4721","entity","type-entity","status-publish","hentry","category-sin-categorizar","wl_entity_type-thing"],"_wl_alt_label":["funil de marketing"],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/entity\/jornada-do-cliente","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/entities\/4721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/entities"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/types\/entity"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/comments?post=4721"}],"version-history":[{"count":0,"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/entities\/4721\/revisions"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/media?parent=4721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/categories?post=4721"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/es\/wp-json\/wp\/v2\/wl_entity_type?post=4721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}