{"id":10531,"date":"2026-10-03T03:33:42","date_gmt":"2026-10-03T00:33:42","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/?post_type=podcast&#038;p=10531"},"modified":"2026-10-03T03:37:42","modified_gmt":"2026-10-03T00:37:42","slug":"informacao-objeto-mensuravel-ou-experiencia-subjetiva","status":"publish","type":"podcast","link":"https:\/\/semantico.com.br\/blog\/podcast\/informacao-objeto-mensuravel-ou-experiencia-subjetiva\/","title":{"rendered":"Informa\u00e7\u00e3o: Objeto Mensur\u00e1vel ou Experi\u00eancia Subjetiva?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Neste epis\u00f3dio apresentamos e exploramos a natureza e a teoria da&nbsp;<strong><a class=\"wl-entity-page-link\" title=\"Knowledge Graph\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao_para_motores_de_busca\" >informa\u00e7\u00e3o<\/a>, comunica\u00e7\u00e3o e controle<\/strong>, abrangendo o campo da&nbsp;<strong>cibern\u00e9tica<\/strong>&nbsp;e da&nbsp;<strong><a class=\"wl-entity-page-link\" title=\"Ci\u00eancias da informa\u00e7\u00e3o\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/ciencia-da-informacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/ciencia-da-informacao\" >ci\u00eancia da informa\u00e7\u00e3o<\/a>,<\/strong> de uma forma super detalhada. Um conjunto de excertos, notavelmente de <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/norbert-wiener\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/norbert-wiener\" >Norbert Wiener<\/a>, estabelece a&nbsp;<strong>cibern\u00e9tica<\/strong>&nbsp;como uma teoria estat\u00edstica unificada de&nbsp;<strong>comunica\u00e7\u00e3o e controle<\/strong>&nbsp;em m\u00e1quinas e organismos vivos, discutindo o papel do&nbsp;<strong>feedback<\/strong>, a transi\u00e7\u00e3o da mec\u00e2nica newtoniana para a&nbsp;<strong>estat\u00edstica<\/strong>&nbsp;e o desenvolvimento de&nbsp;<strong>m\u00e1quinas de <span id=\"urn:enhancement-9cd60838-945c-4c28-b16e-39a8a786a795\" class=\"textannotation disambiguated wl-thing\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/computacao\">computa\u00e7\u00e3o<\/strong><\/span>&nbsp;e do sistema nervoso. Outro excerto se aprofunda na&nbsp;<strong>teoria matem\u00e1tica da comunica\u00e7\u00e3o<\/strong>&nbsp;de <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/claude-shannon\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/claude-shannon\" >Claude Shannon<\/a>, que quantifica a informa\u00e7\u00e3o usando uma medida logar\u00edtmica, introduz o conceito de&nbsp;<strong>entropia<\/strong>&nbsp;e discute a capacidade de canais discretos e cont\u00ednuos, mesmo com a presen\u00e7a de ru\u00eddo. Por fim, uma terceira fonte, com foco na ci\u00eancia da informa\u00e7\u00e3o e nos modelos cognitivos de Peter Ingwersen, examina as cinco \u00e1reas centrais de estudo da disciplina, baseando-se na vis\u00e3o de que a&nbsp;<strong><span id=\"urn:enhancement-0c0fbd24-820a-47bd-99dc-7fcfa7ea78c6\" class=\"textannotation disambiguated wl-creative-work\" itemid=\"http:\/\/data.wordlift.io\/wl0221\/entity\/informacao\">informa\u00e7\u00e3o<\/strong><\/span>&nbsp;\u00e9 inerentemente ligada ao estado de&nbsp;<strong>incerteza<\/strong>&nbsp;ou necessidade do usu\u00e1rio e distingue o processamento humano (<strong>cognitivo<\/strong>) do <a class=\"wl-entity-page-link\" title=\"Data processing\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/data-processing-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/data-processing-2\" >processamento de dados<\/a> por m\u00e1quinas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esse podcast foi criado com o <a href=\"https:\/\/semantico.com.br\/agente-mais-semantico.html\">\u2060\u2060Agente+Sem\u00e2ntico\u2060\u2060<\/a>, um servi\u00e7o especializado em <a class=\"wl-entity-page-link\" title=\"Consulta\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/pesquisa\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/pesquisa\" >pesquisa<\/a> e cocria\u00e7\u00e3o de <a class=\"wl-entity-page-link\" title=\"Content\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/conteudo\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/conteudo\" >conte\u00fado<\/a>, com foco em produ\u00e7\u00e3o otimizada para motores de busca (<a class=\"wl-entity-page-link\" title=\"Otimiza\u00e7\u00e3o para motores de busca\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/otimizacao-para-motores-de-busca\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao-para-motores-de-busca\" >SEO<\/a>) por meio de <a class=\"wl-entity-page-link\" title=\"AI\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/inteligencia-artificial-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/inteligencia-artificial-2\" >intelig\u00eancia artificial<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A nossa abordagem envolve o uso de <a class=\"wl-entity-page-link\" title=\"SEO\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/seo-semantico\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/seo-semantico;http:\/\/data.wordlift.io\/wl0221\/entity\/seo__semantico\" >SEO sem\u00e2ntico<\/a>, que utiliza elementos da sem\u00e2ntica para que os algoritmos de <a class=\"wl-entity-page-link\" title=\"tecnologia\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/tecnologia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/tecnologia;http:\/\/data.wordlift.io\/wl0221\/entity\/motor_de_busca;http:\/\/data.wordlift.io\/wl0221\/entity\/inteligencia_artificial\" >busca<\/a> (como o <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\" >Google<\/a>) compreendam melhor o tema dos conte\u00fados digitais. Integramos o SEO \u00e0 <a class=\"wl-entity-page-link\" title=\"Intelig\u00eancia artificial\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/inteligencia-artificial\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/inteligencia-artificial\" >IA<\/a> para aprimorar a <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/relevancia-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/relevancia-2\" >relev\u00e2ncia<\/a>, a autoridade e a <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/reputacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/reputacao\" >reputa\u00e7\u00e3o<\/a> dos <a class=\"wl-entity-page-link\" title=\"websites\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\" >sites<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conecte-se:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcda Conhe\u00e7a o meu livro: <a href=\"https:\/\/amzn.to\/46Una2q\" target=\"_blank\" rel=\"noopener\">https:\/\/amzn.to\/46Una2q<\/a><\/li>\n\n\n\n<li>\ud83d\udcda Conhe\u00e7a o meu curso de SEO Sem\u00e2ntico: <a href=\"https:\/\/cursoseosemantico.com.br\/\">https:\/\/cursoseosemantico.com.br\/<\/a><\/li>\n\n\n\n<li>\ud83d\udd17 Me siga no LinkedIn: <a href=\"https:\/\/www.linkedin.com\/in\/alexrodrigues\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.linkedin.com\/in\/alexrodrigues\/<\/a><\/li>\n\n\n\n<li>\ud83d\udcda Leia o Blog Sem\u00e2ntico: <a href=\"https:\/\/semantico.com.br\/blog\/\">https:\/\/semantico.com.br\/blog\/<\/a><\/li>\n<\/ul>\n\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Neste epis\u00f3dio apresentamos e exploramos a natureza e a teoria da&nbsp;informa\u00e7\u00e3o, comunica\u00e7\u00e3o e controle, abrangendo o campo da&nbsp;cibern\u00e9tica&nbsp;e da&nbsp;ci\u00eancia da informa\u00e7\u00e3o, de uma forma&#8230;<\/p>\n","protected":false},"author":1,"featured_media":10534,"comment_status":"open","ping_status":"closed","template":"","tags":[],"podcast_language":[3529],"podcast_season":[3532],"class_list":["post-10531","podcast","type-podcast","status-publish","has-post-thumbnail","hentry","podcast_language-pt","podcast_season-temporada-1"],"_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast\/10531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/types\/podcast"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/comments?post=10531"}],"version-history":[{"count":2,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast\/10531\/revisions"}],"predecessor-version":[{"id":10536,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast\/10531\/revisions\/10536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/media\/10534"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/media?parent=10531"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/tags?post=10531"},{"taxonomy":"podcast_language","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast_language?post=10531"},{"taxonomy":"podcast_season","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/podcast_season?post=10531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}