{"id":6477,"date":"2022-08-10T14:27:32","date_gmt":"2022-08-10T11:27:32","guid":{"rendered":"https:\/\/semantico.com.br\/blog\/?p=6477"},"modified":"2026-08-26T17:52:05","modified_gmt":"2026-08-26T14:52:05","slug":"medindo-resultados-seo-semantico","status":"publish","type":"post","link":"https:\/\/semantico.com.br\/blog\/medindo-resultados-seo-semantico\/","title":{"rendered":"Medindo resultados de SEO sem\u00e2ntico usando o Google Data Studio, Google Analytics e Google Search Console"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como o <a class=\"wl-entity-page-link\" title=\"Otimiza\u00e7\u00e3o de sites\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/otimizacao\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/otimizacao;http:\/\/data.wordlift.io\/wl0221\/entity\/algoritmo_de_busca\" >SEO<\/a> tem um foco hist\u00f3rico em <a class=\"wl-entity-page-link\" title=\"palavras chave\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/palavra-chave\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave\" >palavras-chave<\/a>, quando voc\u00ea faz <a class=\"wl-entity-page-link\" title=\"seo\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/seo-semantico\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/seo-semantico;http:\/\/data.wordlift.io\/wl0221\/entity\/seo__semantico\" >SEO sem\u00e2ntico<\/a> e gerando resultados, voc\u00ea precisa entender que haver\u00e1 confus\u00e3o e mal-entendidos no futuro.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mas e se pud\u00e9ssemos rastrear, medir e demonstrar o efeito e o valor do SEO sem\u00e2ntico?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Problema resolvido!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante o <a class=\"wl-entity-page-link\"  href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/webinar\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/webinar\" >webinar<\/a>, Eu e o <a href=\"https:\/\/www.linkedin.com\/in\/riccitelli\/\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/riccitelli\/\" target=\"_blank\" rel=\"noreferrer noopener\">David Riccitelli<\/a> mostramos como voc\u00ea pode usar o <a class=\"wl-entity-page-link\" title=\"Google Brasil\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/google\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google\">Google<\/a> Data Studio para combinar e reformular os <a class=\"wl-entity-page-link\" title=\"dado\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/dado\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/dado\">dados<\/a> do <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/google-analytics-3\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google-analytics-3\">Google Analytics<\/a> e do <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/google-search-console-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/google-search-console-2\">Google Search Console<\/a> para demonstrar claramente o valor que ele agrega \u00e0 sua <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/estrategia\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/estrategia\">estrat\u00e9gia<\/a> geral de SEO.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O webinar foi dividido em cinco partes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vis\u00e3o geral r\u00e1pida do <a class=\"wl-entity-page-link\" title=\"sem\u00e2nticos\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/semantica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/semantica;http:\/\/data.wordlift.io\/wl0221\/entity\/semantica\">Semantic<\/a> SEO e sua aplica\u00e7\u00e3o em um <a class=\"wl-entity-page-link\" title=\"Websites\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/site\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/site\">site<\/a>;<\/li>\n\n\n\n<li>Alguns exemplos de resultados concretos alcan\u00e7ados em <a class=\"wl-entity-page-link\" title=\"Palavra-chave\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/palavra-chave-3\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/palavra-chave-3\">termos<\/a> de <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/visibilidade-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/visibilidade-2\">visibilidade<\/a> e <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/trafego-2\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/trafego-2\">tr\u00e1fego<\/a>;<\/li>\n\n\n\n<li>Como importar e interpretar facilmente os dados do Google Analytics e do <a class=\"wl-entity-page-link\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/search\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/search\">Search<\/a> Console usando <a class=\"wl-entity-page-link\" title=\"ENTIDADE (INFORM\u00c1TICA\" href=\"https:\/\/semantico.com.br\/blog\/Vocabulario\/entidade-informatica\/\" data-id=\"http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica;http:\/\/data.wordlift.io\/wl0221\/entity\/entidade-informatica-2\">entidades<\/a> no Google Data Studio;<\/li>\n\n\n\n<li>Como aplicar melhor esta abordagem de mudan\u00e7a de jogo para obter (e manter) as partes interessadas a bordo;<\/li>\n\n\n\n<li>Perguntas do p\u00fablico respondidas por mim e David Riccitelli;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Junte-se a <a href=\"https:\/\/www.linkedin.com\/in\/jasonmbarnard\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/jasonmbarnard\/\" rel=\"noreferrer noopener\">Jason Barnard<\/a>, <a href=\"https:\/\/semantico.com.br\/blog\/alexander-rodrigues-silva\/\" target=\"_blank\" data-type=\"page\" data-id=\"6234\" rel=\"noreferrer noopener\">Alex Silva<\/a> e <a href=\"https:\/\/www.linkedin.com\/in\/riccitelli\/\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.linkedin.com\/in\/riccitelli\/\" rel=\"noreferrer noopener\">David Riccitelli<\/a> para saber por que SEO sem\u00e2ntico \u00e9 o futuro, o que voc\u00ea pode fazer para implementar facilmente uma estrat\u00e9gia de SEO sem\u00e2ntico e (o mais importante) como voc\u00ea pode demonstrar o valor e as recompensas para as partes interessadas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Measuring Semantic SEO Results Using Google Data Studio, GA and GSC\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/2BrotC6azZs?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/semantico.com.br\/blog\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Measuring Semantic SEO Results Using Google Data Studio, GA and GSC<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Organizado pela Kalicube em parceria com a Wordlift.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Parte da s\u00e9rie Kalicube Tuesdays.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbG5KZUY3QzVrc3M5MHpoQllXMldnSFc2RHFaQXxBQ3Jtc0tsRWQwdDRXS3VsZVpiTDBVSGRYTTZYNVI0dGZDbGpPVUZ1ZkRwMlh5QURfZ3ZBcno2WUZvZlU2R1RaUUFnX3VrRXpZSGFQSUVUNXZNOV9CUGc1RlQyQTBvX0YyTjF4a3NmX0c2UnpDYzlZbHlnUkI2UQ&amp;q=https%3A%2F%2Fkalicubetuesdays.com%2F2022%2Faugust-2022%2Fmeasuring-semantic-seo-results-using-google-data-studio-ga-and-gsc%2F&amp;v=2BrotC6azZs\" target=\"_blank\" data-type=\"URL\" data-id=\"https:\/\/www.youtube.com\/redirect?event=video_description&amp;redir_token=QUFFLUhqbG5KZUY3QzVrc3M5MHpoQllXMldnSFc2RHFaQXxBQ3Jtc0tsRWQwdDRXS3VsZVpiTDBVSGRYTTZYNVI0dGZDbGpPVUZ1ZkRwMlh5QURfZ3ZBcno2WUZvZlU2R1RaUUFnX3VrRXpZSGFQSUVUNXZNOV9CUGc1RlQyQTBvX0YyTjF4a3NmX0c2UnpDYzlZbHlnUkI2UQ&amp;q=https%3A%2F%2Fkalicubetuesdays.com%2F2022%2Faugust-2022%2Fmeasuring-semantic-seo-results-using-google-data-studio-ga-and-gsc%2F&amp;v=2BrotC6azZs\" rel=\"noreferrer noopener\">Site Oficial<\/a><\/strong><\/p>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"<p>Como o SEO tem um foco hist\u00f3rico em palavras-chave, quando voc\u00ea faz SEO sem\u00e2ntico e gerando resultados, voc\u00ea precisa entender que haver\u00e1 confus\u00e3o e&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8677,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"googlesitekit_rrm_CAowhc7hCw:productID":"","wl_entities_gutenberg":"","footnotes":""},"categories":[461,665,626],"tags":[],"wl_entity_type":[51],"class_list":["post-6477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-semantico","category-avaliacao-de-sistemas-de-recuperacao-da-informacao","category-recuperacao-da-informacao-pt","wl_entity_type-article"],"_wl_alt_label":[],"wl:entity_url":"http:\/\/data.wordlift.io\/wl0221\/post\/medindo-resultados-seo-semantico","_links":{"self":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/posts\/6477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/comments?post=6477"}],"version-history":[{"count":0,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/posts\/6477\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/media\/8677"}],"wp:attachment":[{"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/media?parent=6477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/categories?post=6477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/tags?post=6477"},{"taxonomy":"wl_entity_type","embeddable":true,"href":"https:\/\/semantico.com.br\/blog\/wp-json\/wp\/v2\/wl_entity_type?post=6477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}