Website Optimization (optimization for search engines or optimization for search engines) is the set of strategies to enhance and improve the positioning of a website in natural (organic) results pages insearch engines.
Search Engine Optimization (SEO)
The process of optimizing a website – as well as all the content on that website – so that it appears in prominent positions in organic search engine results.
Successful SEO makes a website attractive to users and search engines. It is a combination of technique (on-page SEO) and marketing (off-page SEO).
The term SEO also refers to the consulting industry optimizing its clients’ projects and websites.