Semantic Search

SEO is a strategy that seeks to understand the searcher’s intent to deliver accurate results.

The purpose of semantic search is to improve the accuracy of results by understanding the researcher’s intent. Semantic search is when multiple sources are used to perform a search, not just keywords.

Its semantic search ensures that modern search engines interpret elements such as the context and the user’s intentions when showing a search result.

Semantic search is closely linked to tools that understand natural language, and these technologies increasingly impact SEO. Knowing how to do semantic search optimization ensures that your website is prepared for the project and is future-proof.

How to do SEO for semantic search?

In this video, I debated the relationship between the Semantic Web, semantic search, and SEO. I hope it serves as an introduction to the topic for you.

Google increasingly understands the intention of the researcher.

Search engines today go far beyond the keyword, and your success needs to understand the meaning of the words used in a search to maintain the accuracy of the results.

Tools like Google needed to create a layer to verify the integrity of information, the only one they didn’t have, for this, in the case of Google, Google Plus was created (a tool that unfortunately no longer exists): the social layer that validates the integrity of information.

A good SEO strategy, allied to Digital Marketing, uses, in addition to content production, other elements, primarily technological, to be practical.

Semantic search is when multiple sources are used to perform a search, not just keywords.


Submit a Comment

Your email address will not be published. Required fields are marked *

SEO Checklist for WordPress in 2021

This morning a friend asks me on WhatsApp: "Do you have any SEO checklist for wordpress to recommend me?". Have I have, but he's in my head, I thought. I could search for one on the internet and...

The 5 Laws of SEO

The Library as area of expertise comes from the emergence of the Library of Alexandria in 288 BC, created with to gather and classify all knowledge of the...

The Power of Semantic SEO

I have been testing and studying Semantic Web since 2015 when I first read the fundamental book Google Semantic Search. If you still want to find the file I made in Medium. But what I want to show...

Entre em Contato

Alexander Rodrigues Silva

Alexander Rodrigues Silva

Consultor SEO

Sou publicitário, com mais de 20 anos de experiência no Digital. Trabalho com Search Engine Optimization desde 2009, sempre buscando alinha a experiência do usuário a estratégias como Marketing de Conteúdo, otimizando o investimento em SEO.

Rua Santo Antônio, 325 – Porto Alegre, RS  |