backlink

Backlinks, also known as inbound links, are links that lead to a website page. In basic terminology, a backlink is any link received by a web node (web page, directory, site, or top-level domain) from another web node. Inbound links were originally important (before the advent of search engines) as a primary means of web navigation; today, their importance lies in Search Engine Optimization (SEO). The number of backlinks is an indication of the popularity or importance of that website or page (for example, this is used by Google to determine a web page's PageRank). Besides SEO, a web page's backlinks can be of personal, cultural, or semantic interest: they indicate who is being attracted to that page. SEO also has the advantage of making links appear in search engines.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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