The Intersection of Information Science, Graphs, and Modern Semantic Search.

Measuring Semantic SEO Results Using Google Data Studio, Google Analytics, and Google Search Console

The Semantic Web and SEO – Live

Come talk with me about SEO and the Semantic Web!

Semantics Applied in SEO

In the first live session of the series, Alexander Rodrigues will present a case study that used WordLift, a Semantic SEO tool that utilizes...

Measuring Semantic SEO Results Using Google Data Studio, Google Analytics, and Google Search Console

The Semantic Web and SEO – Live

Come talk with me about SEO and the Semantic Web!

Future-Proof Data: Lessons from Information Science for Your SEO

I have been working with digital content creation and planning and search engine optimization for quite some time. But after this experience in the...

What Information Science teaches modern SEO

Understanding the evolution of the semantic web requires tracking the transition from the chaos of unstructured data to the ontological precision of entities. This...

What is a Semantic Field and how to use it in SEO?

In this article, I want to discuss a subject that may seem alien to our field of work: the Semantic Field, and demonstrate that...

The Invisible Cost of Disorder: How Information Architecture Prevents SEO Losses

In this article, I’m going to write about a topic that, at first glance, seems far removed from SEO. We usually talk about technical...

The right tools for SEO are strategies and tactics

Today we see an enormous profusion of tools, strategies, models, and different applications in our old (and tired) SEO. Many of these offer a...

The Reference Interview in the AI ​​Age

Did you know that there is an activity within Library Science that helps you guide a search in your preferred AI agent, avoiding errors,...

Conversation on Semantic SEO

In this video, Felipe Bazon and I discuss Semantic SEO and I share my experience working with SEO, beginning the conversation from the early days of the internet through becoming an SEO specialist. It was a very interesting conversation in which we discuss how Semantic SEO involves optimizing content based on the meaning of words, taking into account context and different meanings.

Collections on the Web and in Your Library

Collecting, gathering, organizing, and storing. It would not be too risky to affirm that since we have understood ourselves as humanity we organize the...

How to represent things?

This is another post based on videos I recorded some time ago, in which I shared on YouTube and LinkedIn some of the questions...

How to define things?

This is another post that was based on some videos I recorded a while ago in which I shared on YouTube and LinkedIn some...

What are things?

The first in the series of questions that I ask myself and want to share with you was prompted by this book I am...

Google Core Updates

Google has just confirmed the release of a broad update today: A new broad core update will begin rolling out on Wednesday—this one called the June 2021 Core Update, announced Google search liaison Danny Sullivan, adding that we should also expect a July 2021 core update next month. Here, my training (in progress) as a Librarian speaks louder: for content to be published, it must meet certain criteria such as expertise, authority on the subject, reliability of sources and information, and originality.

How to Work with SEO?

Before answering how to work with SEO, I want you to set aside some time to watch this film. You don't need to attend any college to start working with SEO, but you do need to develop some important skills, such as writing for the Web, technical knowledge of website development (though you don't necessarily need to be a developer), in-depth understanding of how search engines and algorithms work, data analysis, among other skills.

Why does your company need a taxonomy?

A taxonomy for companies. That is the proposal. A taxonomy, put very simply, is a categorization scheme. It was created to organize items into...

The Power of the Knowledge Graph

You will at some point soon encounter a knowledge graph. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time.

Knowledge Graph – a world of connections

It is often extremely complicated to understand these connections, which is why we use Knowledge Graphs to represent these relationships in a graphical, visual, and understandable way. As researchers in a digital world, we navigate using search engines that index our information, but remove its meaning and context.

Semantic Optimization: a case study

In this post, I will present several results achieved on real websites using a new approach to SEO: Semantic Optimization. Semantic optimization and its advanced results. In the graph above, the most impactful result we achieved: placing content published two days prior on Google Discover.