CMS

A Content Management System (CMS) is an application used to create, edit, manage, and publish content in a consistently organized way, allowing it to be easily modified, removed, and added. CMSs are frequently used to store, control, and provide business documentation such as news, articles, operating manuals, technical manuals, sales guides, and marketing brochures. Content can include computer files, images, audio, videos, electronic documents, and web content. We can say that a CMS is similar to a pre-structured website framework (skeleton), with basic usability, visualization, and administration features readily available. It is a system that allows the dynamic creation, storage, and management of content through an internet-accessible interface. A CMS allows a company to have complete autonomy over the content and evolution of its online presence and eliminates the need for assistance from third parties or specialized companies for routine maintenance. The main goal of a company choosing to use a CMS is to streamline the process of updating web environments, allowing company employees to directly update their respective areas of responsibility on internet and intranet sites. Expanding on this experience in the pursuit of faster updates, quality CMS systems should not require skills beyond those needed by a user of a simple text editor. Quality CMS systems should also allow for changes to a website's appearance through the use of themes. These themes are packages that include images and font styles that can be easily changed, duplicated, and altered as needed for each website. The appearance of a site is changed simply by altering the theme used by the site. Does using a CMS system eliminate the need for internet professionals in a company? The answer is no. No CMS on the market, free or otherwise, eliminates the role of a person responsible for its environment, and especially for content management. The term "internet professionals" is too broad to satisfactorily answer this question. We can separate professionals into those responsible for the technology, infrastructure, and development of the tool, and on the other hand, those responsible for creating content for the internet. Both types of professionals, even when using third-party companies providing services, will always be necessary, even when using free tools. A content management system requires a hosting infrastructure (servers). Likewise, a CMS requires periodic maintenance to guarantee its evolution, updating, and future growth. Furthermore, new websites are not implemented without knowledge of navigation structure, information structure, content organization, and resource reuse. This work involves systems analysis and a certain technical knowledge that will allow for the evolution, quality, and future of a company's internet projects. A CMS works with CONTENT management. This is not possible without a stable, structured, and organized environment. Main free CMS systems available on the market: One of the most popular content management systems are WordPress and Joomla!, which are PHP-based, open-source systems. Both are used for creating websites and portals. Other examples of CMS are Plone, Liferay, and Drupal, where content editing is easily done directly from the website, and which can also be used for intranet management. Joomla! is also widely used for intranets.

Hello, I'm Alexander Rodrigues Silva, SEO specialist and author of the book "Semantic SEO: Semantic Workflow". I've worked in the digital world for over two decades, focusing on website optimization since 2009. My choices have led me to delve into the intersection between user experience and content marketing strategies, always with a focus on increasing organic traffic in the long term. My research and specialization focus on Semantic SEO, where I investigate and apply semantics and connected data to website optimization. It's a fascinating field that allows me to combine my background in advertising with library science. In my second degree, in Library and Information Science, I seek to expand my knowledge in Indexing, Classification, and Categorization of Information, seeing an intrinsic connection and great application of these concepts to SEO work. I have been researching and connecting Library Science tools (such as Domain Analysis, Controlled Vocabulary, Taxonomies, and Ontologies) with new Artificial Intelligence (AI) tools and Large-Scale Language Models (LLMs), exploring everything from Knowledge Graphs to the role of autonomous agents. In my role as an SEO consultant, I seek to bring a new perspective to optimization, integrating a long-term vision, content engineering, and the possibilities offered by artificial intelligence. For me, SEO work is a strategy that needs to be aligned with your business objectives, but it requires a deep understanding of how search engines work and an ability to understand search results.

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