SEO seeks to understand the intent of those searching, in order to deliver accurate results.

The goal of search is to improve the accuracy of results by understanding the searcher . Semantic search is when various sources are used to perform a search, not just keywords .

Semantic search ensures that modern search engines interpret elements such as context user intent when displaying search results.

Semantic search is closely linked to tools that understand natural language, and SEO is increasingly impacted by these technologies. Knowing how to do semantic search optimization ensures that your website is prepared for the project and is future-proof.

How to do SEO for semantic search?

In this video, I began discussing the relationship between the Semantic Web , semantic search, and SEO . I hope it serves as an introduction to the topic for you.

Google is getting an increasingly better understanding of searcher intent.

Search engines today go far beyond keywords, and understanding the meaning of the words used in a search is crucial for your success, in order to maintain the accuracy of the results.

Tools like Google needed to create a layer to verify the veracity of information, the only one they lacked. To address this, Google created Google Plus (a tool that unfortunately no longer exists): a social layer that validated the veracity of information.

A good SEO strategy, combined with Digital Marketing, uses not only content production but also other elements, mostly technological, to be effective.

Semantic search is when various sources are used to perform a search, not just keywords.