EAT

Google 's Search Quality Assessors – a 168-page document used by human quality assessors to evaluate the quality of Google search results.

The document reads:

For all other pages that serve a beneficial purpose, the amount of experience, authority, and trustworthiness (EAT) is very important.

Please consider:

  • The experience of the main content creator.
  • The authority of the creator of the main content, of the main content itself, and of the website.
  • The reliability of the creator of the main content, the main content itself, and the website.

Remember that there are many EAT pages and websites of all kinds, even gossip sites, fashion sites, humor sites, forums, and question and answer pages, etc.

In fact, some types of information are found almost exclusively in forums and discussions, where a community of experts can provide valuable perspectives on specific topics.

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