Long-tail keywords are much longer queries terms with reduced search volumes.

Contrary to what many people believe, it has nothing to do with the length or the brief keyword phrase, how well it is likely to convert, or exactly how right it is.

What are long-tail keyword searches like?

Long-tail search phrases are keywords or key phrases that are much more specific and generally longer than the more frequently used keywords. Long-tail keyword phrases get less traffic from the site . However, they will typically have a higher conversion value because they are much more specific.

They allow you to slowly drive even more web to your website and also be found by new and inspired target markets.

Long-tail keywords are much more specific and less common than many other keywords. They focus more on a specific niche. The term long-tail search phrase comes from Chris Anderson's guide, The Long Tail . In this publication, Chris Anderson shows that there is a market for virtually any type of product .

And although this market is actually small in some cases, the sheer size of the internet makes your specific niche product or position profitable.

What are examples of long-tail keyword phrases?

Examples: “DIY coffee filters”, “Advertising material for SaaS”, “ marketing for software” Long-tail keywords are not searched very independently; however, together they constitute the majority of search traffic.

Take this example: if you're a company that sells timeless furniture, chances are your pages will never appear near the top of an organic search result for "furniture" because there's excessive competition (this is especially true if you're a smaller company or a startup).

But if you focus, claim, on modern Art Deco furniture, keywords like "semicircular living room with contemporary Art Deco influence" will likely reliably find those customers who are specifically looking for that product.

In summary, long-tail keyword phrases are longer and also more detailed keyword expressions that website visitors are likely to use when they are closer to a point of purchase or when they are using voice search.

They are somewhat counterintuitive at first, but they can be extremely valuable if you know how to use them.