Search Engine Results Page (SERP)

Search engine results are displayed to users after they perform a search . Typically, search engines show around 10 organic search results, ranked by relevance, context, or search intent .

Depending on the query, other search features may be displayed, including:

  • AdWords ads (above and below organic search results)
  • Highlighted sections (aka, Position Zero)
  • Images
  • Knowledge panels
  • Local Package (with map)
  • News
  • Related questions
  • Related searches
  • Purchase results
  • Sitelinks
  • Tweets
  • Videos

In SEO jargon, these are called SERPs when referring to multiple pages of search engine results.

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