What makes an optimization professional an SEO expert?

What is an SEO Specialist?

An SEO specialist, or Search Engine Optimization , is the professional responsible for analyzing, understanding, and implementing changes to websites so that they can be considered optimized.

Optimizing a website increases the chance of maximizing website traffic, improving the page's ranking in search engines .

To become an SEO specialist, one needs to know how to analyze websites in search of improvements, have in-depth knowledge of topic, term, and keyword research, understand SEO-focused writing techniques, and serve as a connecting element between everyone involved in organizational performance.

What does an SEO specialist do?

The daily work of an SEO specialist depends on the organization where they work. Different realities and team configurations change how this professional operates.

Being involved in defining optimization strategies from the very beginning of projects, defining team roles, and ensuring the smooth operation of analysts' work are common tasks.

In short, a specialist does what every marketing professional does: they are involved in bringing more customers to the organization. And they do this by improving digital and online projects so that search engines focus on indexing, categorization, and positioning.