On the web , data can be understood as any piece of content that you put online, whether on your website, app, or platform.

The relationship between the data you put online is just as important as the data itself. Without describing the relationship between your headquarters and the managers at each one, what would be the use of this information ?

Google just examine searches related to its pages looking for information about a specific person, place, or thing; it also consults already registered information and analyzes the structured data associated with the page, executing queries based on that data.

What is structured data?

Structured data is a way to describe your website to make it easier for search engines to understand.

And to describe your website to search engines, you'll need a vocabulary that presents the content in a way that search engines can understand.

The vocabulary used by major search engines is called Schema.org, which transforms your content into code that they can easily process. Search engines read the code and use it to display search results in a specific and much richer way. You can easily place this code on your website.

Use Google's structured data markup assistant.

The Markup helps you mark up elements on your web page so that Google can understand the data on the page.

Once Google understands your page data more clearly, it can be presented in a more attractive and new way in Google Search.

HTML -formatted emails to your clients, the Markup Assistant can show you how to modify your email templates so that Gmail can present the data to the user in new and useful ways.