What is SEO in digital marketing?
This is one of the questions I get asked the other day: What is SEO in digital marketing How does optimization fit into marketing as a whole? I did some more research and decided to group together other questions.
What is SEO technique?
SEO is more than a technique; it's a strategic way of thinking, but there is such a thing as the technique of SEO.
A technique can be understood as a set of procedures linked to an art or science; a way of handling technical details, the dexterity, special skill to handle those details.
In other words, an SEO Analyst has a way of optimizing digital projects, and this technique involves:
Technical aspects
analysis of the projects, the mastery of tools, the knowledge related to technological issues of these projects (programming languages, server and technologies used), issues related to algorithms used by search engines, among other explicitly technical aspects.
Strategic aspects
As I've already mentioned here on the site , SEO is a strategic vision that needs to be aligned with the business objectives.
Therefore, SEO has strategic aspects that will always be connected to the overall business objectives, to Marketing as a whole, and to Digital Marketing specifically.
Semantic aspects
One of the most overlooked and poorly understood aspects of any SEO professional's work is semantics .
Semantics between signs and their referents. In relation to SEO, we can call it the science that studies the evolution of the meaning of words and other symbols that serve human communication.
Therefore, all the data (and its relationships), the content, especially the text content, the information and the URL structure have a semantics related to the semantic domain of the project's proprietary business.
Practical aspects
The practical aspects of the work of an SEO analyst, consultant, manager, or specialist depend on their role.
An analyst typically navigates many areas: technical analysis, reporting, website adjustments, creating or adjusting titles and descriptions, as well as developing various strategies.
What is SERP?
SERP stands for Search Engine Results Page .
A SERP is the page that search engines generate when a person asks a question.
What is the role of an SEO professional?
As I mentioned above, an SEO professional has several functions, but we can summarize them all in one sentence: to ensure that an online is indexed, categorized, and understood by search engines.
I like to say that the function of SEO is to make search engines love your project.
What is SEO score?
With the help of algorithm , SEO scoring aids in optimization efforts, primarily in understanding the quality of pages, articles, and other aspects.
Some professionals will tell you that SEO score is how Google ranks a website to determine which one appears before others in a given SERP, but this is a simplified explanation, because Google uses highly sophisticated algorithms to rank these websites.
We know that there are around 200 classification factors used, in milliseconds, for each search performed. What they are, how they are used, and whether or not they are updated, many try to discover, but we have only scratched the surface of this knowledge.
How do you evaluate a website's SEO?
There are tools that greatly help us in the almost automatic evaluation of a website's SEO quality.
Tools like Semrush and Ahrefs can monitor all changes in SERPs and the terms we want our site to rank for , greatly facilitating the work of evaluating a website.
How do you analyze a website's SEO?
Several criteria, such as speed, code quality, content , and website structure, are items to be evaluated.
You can use the same tools (and others) that I mentioned to analyze a website. But depending on your experience with SEO, it's possible to know the condition of a website just by looking at its code, how fast it loads, and its ranking in certain SERPs.
What is content marketing?
Content marketing is a marketing strategy that uses the creation and distribution of quality content in the form of ebooks, articles, calculators, tools, etc.
Content creation is not aimed at explicitly products
What is a lead in digital marketing?
A lead can be translated as a contact. A lead is generated when a visitor fills out a form and leaves their contact information so they can be contacted later. The information can be of various types, but the most common are email and phone number.
Lead generation strategies are widely used in Inbound Marketing, which can (and should) work in conjunction with SEO, which can generate quality traffic to the website, facilitating the acquisition of high-quality leads.
How does lead generation work?
As mentioned above, a lead is a contact. After a company transforms a visitor into a contact, usually by exchanging the visitor's data for high-quality and useful content, the company begins a relationship flow.
What is the definition of lead nurturing?
Lead nurturing is the technique used in Inbound Marketing to provide contacts with information about your services or products.
This happens through sending a series of messages (which can be done via email, text message, or social media apps) in order to inform your lead.
How do you generate a lead?
Creating quality content. That's the best way.
Also called rich content, this strategy uses the creation of all types of content (eBooks, guides, tutorials, programs, training courses, webinars, etc.) to offer to visitors in exchange for their contact information.
