Search history search engines track all searches performed by users (text and voice), all pages visited , and all ads clicked.

Search engines can use this data to personalize results for logged-in users. This is also known as web .

Web search and browsing history

Web browsing history refers to a list of web pages visited by a user, as well as data such as page title and access time. It is usually stored locally by the web browser and provides a history list so that users can return to previously visited pages.

On Google , if you're signed out, that means your Search data isn't saved to a Google Account. Other tools, like Bing , work the same way.

When you use Search, you generate data, such as the search terms, the location of the device on which the search is performed, and the links you interact with. When you are logged out, we associate this data with a cookie or other similar unique identifier.

How to control your search history on Google

Find and control your web and app activity.

If Web & App Activity is turned on, your searches and activity from other Google services are saved to your Google Account, so you can get experiences , like faster searches and recommendations for more useful apps and content.

You can turn off Web & App Activity or delete past activity at any time.

Manage and delete your search history.

When you search on Google with Web & App Activity enabled, Google saves activities like your search history to your Google Account. We use your saved activities across Google services to offer more personalized experiences, such as app and content recommendations.

Sources:

• https://www.google.com/history/privacyadvisor/search/unauth
• https://support.google.com/websearch/answer/6096136?hl=en-GB
• https://support.google.com/websearch/answer/54068