The Invisible Cost of Disorder: How Information Architecture Prevents SEO Losses
In this article, I’m going to write about a topic that, at first glance, seems far removed from SEO. We usually talk about technical topics, indexing, algorithm updates and, more recently, AI. But it’s another kind of IA that I want to address here: Information...
The right tools for SEO are strategies and tactics
Today we see an enormous profusion of tools, strategies, models, and different applications in our old (and tired) SEO. Many of these offer a necessary breath of fresh air to our market. Semantic SEO, which won me over at first sight, is one of these...
The Reference Interview in the AI Age
Did you know that there is an activity within Library Science that helps you guide a search in your preferred AI agent, avoiding errors, ambiguity, and misunderstandings? This activity is called a Reference Interview. In this article, I will show you what this...