The Invisible Cost of Disorder: How Information Architecture Prevents SEO Losses
In this article, I will write about a subject that, at first glance, seems distant from SEO. We customarily discuss technical matters, indexing, algorithm updates, and more recently AI. But it is about another type of IA that I want to address here: Information...
The right tools for SEO are strategies and tactics
Today we see an enormous profusion of tools, strategies, models, and different applications in our old (and tired) SEO. Many of these offer a necessary breath of fresh air to our market. Semantic SEO, which won me over at first sight, is one of these...
The Reference Interview in the AI Age
Did you know that there’s an activity within Library Science that helps guide a search in your preferred AI agent, avoiding errors, ambiguity, and misunderstandings ? This activity is called Reference Interview. In this article, I’ll show you what this...