Interactivity is a concept that is almost always associated with new media.

Interactivity can be defined as: "a measure of the potential ability of a medium to allow the user to exert influence over the content or form of mediated communication."

However, there is also the sociological perspective of the term, which would be: "the relationship between two or more people who, in a given situation, adapt their behaviors and actions to each other."

Interactivity is not a term commonly found in dictionaries.

The only reference found was in the Oxford English Dictionary, which states:

• a) An activity that involves interaction;
• b) The property of being interactive.

This dual application of the word is significant and deserves investigation.

RICHARDS, R. Users, interactivety and generation. New Media & Society. vol. 8. SAGE Publications. 2006. pp. 531-550. Available at: ..