Semantic SEO Course
Master the Semantic Workflow and position your content at the forefront of digital optimization in the era of Language Models and AI Agents.
Course Structure
A complete journey, from the epistemological rigor of Library Science to computational ontologies for AIs and generative search engines.
The science behind Semantic Authority (SA)
In this module, you will develop the theoretical foundation that separates amateurs from search engineers. Learn to apply the pillars of Library and Information Science to understand how AI algorithms actually process and retrieve knowledge on the modern web.
The theoretical foundation and semantic strategy
The end of "guessing" keyword research. Use the rigor of Domain Analysis and Documentary Reading to map the thematic universe of your niche, identifying the essential concepts that support topical authority and systemic relevance.
Information Artifacts: Infrastructure
The engineering of invisible structures. Study Taxonomies, Thesauri, and Ontologies in depth—robust tools that transform information chaos into a logical system, allowing machines to navigate your content with precision.
Semantic Workflow in Practice
The application of what we've learned so far. Let's get hands-on and develop the artifacts that will replace keyword research with a robust set of tools to organize the information of any SEO project.
Materialization: Structured Data and Metadata
Translating meaning into code. Master the implementation of Structured Data (Schema.org), URIs, and descriptive metadata to create your website's "identity card", ensuring your entities are recognized in the global Graph.
Organization Artifacts (In-Depth)
A deep dive into logical artifact engineering. Learn to build disjoint taxonomies, associative thesauri, and formal ontologies that eliminate ambiguity and provide the definitive structure for AI reasoning.
Content Strategy: From Organization to Authority
Evolve from simple Topic Clusters to high-performance Semantic Domains. Guarantee the absolute topicality of each text and use AI as a precision robotic arm to co-create content that exudes expertise and trust (E-E-A-T).
Enabling Technologies: Semantic Web and Graphs
Your website is a vital node in the global data infrastructure. Explore the power of Linked Data and complex Ontologies (OWL/SKOS) to prepare your brand for the era of AI Agents, direct answers (SGE), and fact-based search.
Advanced Studies & Enabling Technologies
The course's cutting-edge observatory. A dynamic space dedicated to emerging technologies such as SEO for Autonomous Agents, GraphRAG, and multimodal semantics, ensuring your Semantic Workflow methodology remains up to date. Students have lifetime access to this area.
Look inside the course
A brief introduction, created with semantic+agent, to what you will learn in the course and our node and graph-oriented methodology.
Alex Rodrigues
POA-LAB // Brazil
Alexander Rodrigues Silva
Author of "The Semantic-aware SEO workflow", Information Science Researcher, and Founder of Semântico SEO in Porto Alegre, Brazil.
With a consolidated trajectory at the intersection of Library Science, Formal Ontologies, and Information Retrieval (IR), Alex designed the Semantic Workflow to replace empirical guesses with rigorous ontological models.
At the R&D core in Porto Alegre (POA-LAB), he leads practical studies in GraphRAG, entity representation, and semantic architectures that empower corporate brands to dominate conversational AI responses and multimodal search ecosystems.
Structured Knowledge for the Future
From epistemological foundation to materialization in corporate knowledge graphs.
Ready to master the SEO of the future?
Fill out the form below to receive more information and secure your spot in the next POA-LAB class.
Transform content into connected knowledge assets.
Leave empirical keyword SEO behind. Build ontological authority recognized by humans and large language models.