"Not provided" refers to a change made by Google that has caused many problems for SEO professionals .

What does "Not provided" mean and why does it appear among frequently used words?

In October 2011, Google changed its policies and stopped displaying the keyword "origin" to all users logging into its services (including Gmail and YouTube). Predictions indicate that in the coming months, 100% of organic search keywords

Why not provide this information?

Google claims it does this for privacy reasons, which may be true, but as the number of users registered in these accounts is increasing significantly each year, the problem generated for the reporting of companies of all sizes is real.

What does "Not Provided" mean?

In addition to not providing information about user behavior during these visits , this also makes it difficult to research the keywords that drive traffic to your website