Search Engine Optimization ( SEO) is the set of strategies aimed at enhancing and improving a website's ranking in the organic search results pages of search engines, generating conversions such as leads, purchases, form submissions, appointment scheduling, and more.

Search Engine Optimization (SEO) is more than a project; it's a strategic approach aimed at improving both technical and content aspects, primarily with the intention of making search engines understand your content and consider it relevant. Depending on the intent behind each search, the algorithm will consider your website as a potential source of answers.

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In mathematics , the term optimization, or mathematical programming, refers to the study of problems in which the goal is to minimize or maximize a function through the systematic selection of values ​​for real or integer variables within a feasible set.

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