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Before answering how to work with SEO, I want you to set aside some time to watch this film.
In it you will learn the story behind how Google works. SEO is independent of a search engine, but today it is very much connected to this story. So set aside 58 minutes to watch. I guarantee it will be worth your time.
Now that you’ve watched it, I will answer you in a few words:
How to Work with SEO
To work with SEO you need to have this level of desire to solve problems, create solutions for them, and above all create excellent content that delivers the right information to the person searching for it, at the moment they are searching.
To start working with SEO you can do so on a personal project, a friend’s site, help a relative with their site.
There are many ways to start: taking a course, reading books (that’s how I started), joining communities, or simply getting hands-on experience.
What Is the Salary of an SEO Specialist?
This is perhaps the most complicated question to answer, because it is common practice for companies not to disclose salary amounts for the positions they advertise.
According to the site Glassdoor, the national average salary for an SEO analyst is R$2,808. The portal vagas.com reports that for the same position the starting salary is R$2,068.00 and can reach up to R$3,659.00.
The average salary for an SEO Analyst in Brazil is R$2,578.00.
For an SEO specialist, the national average salary for a Specialist is R$9,092, according to Glassdoor.
What Is an SEO Specialist?
In the nomenclature adopted by the Brazilian market, an SEO specialist is an analyst who has more experience and generally manages a group of analysts. They can perform both analysis and management tasks, in some companies also assuming the role of coordinator.
What Is an SEO Analyst?
An SEO analyst, according to my view of the profession, is a professional who moves across technical, analytical, informational, and semantic aspects related to the improvement of any digital and/or online projects.
What Is the Correct Way to Begin SEO Work?
There is no undergraduate or even technical-level training that will qualify you as an SEO professional. Most professionals working in optimization come from backgrounds related to Marketing, Advertising, and technology.
You don’t need to attend any college to start working with SEO, but you do need to develop some important skills, such as writing for the Web, technical knowledge of website development (though you don’t necessarily need to be a developer), in-depth understanding of how search engines and algorithms work, data analysis, among other skills.
Some course providers, most of them online, offer courses on SEO.
Since I have never taken any course, I will not be able to recommend any of them. When I started working with SEO, courses did not exist, and I learned in two ways: by working and by following a method from a book: “Search Engine Optimization (SEO): An Hour a Day“.
This book, in addition to covering some theoretical and technical aspects, gave me as a beginner a program to follow. As stated in the book’s title, short tasks, one hour a day. This book is outdated; there are other more recommended ones.
The two books below are what I see as the most current and can be researched for purchase, if you wish:
SEO 2021: Learn search engine optimization with smart internet marketing strategies and The Art of SEO: Mastering Search Engine Optimization.
What Is the Goal of SEO?
To make search engines love your site.
If you can help create (or improve) digital projects, making search engines use your content as a reference for the searches of your clients’ clients, you have achieved the goal of SEO.
What’s New in Search for Those Who Want to Work with SEO
At Google I/O 2021 I found this short video by John Mueller. In it, Mueller discusses what’s new in search, not for those already working with SEO, but with a focus on developers who want to learn more about website optimization. I recommend you watch it. It is in English.
