Evaluation of information retrieval systems

Semantics Applied in SEO

In the first live session of the series, Alexander Rodrigues will present a case study that used WordLift, a Semantic SEO tool that utilizes...

Measuring Semantic SEO Results Using Google Data Studio, Google Analytics, and Google Search Console

Google Core Updates

Google has just confirmed the release of a broad update today: A new broad core update will begin rolling out on Wednesday—this one called the June 2021 Core Update, announced Google search liaison Danny Sullivan, adding that we should also expect a July 2021 core update next month. Here, my training (in progress) as a Librarian speaks louder: for content to be published, it must meet certain criteria such as expertise, authority on the subject, reliability of sources and information, and originality.

How to Work with SEO?

Before answering how to work with SEO, I want you to set aside some time to watch this film. You don't need to attend any college to start working with SEO, but you do need to develop some important skills, such as writing for the Web, technical knowledge of website development (though you don't necessarily need to be a developer), in-depth understanding of how search engines and algorithms work, data analysis, among other skills.

The Semantic Web and SEO – Live

Come talk with me about SEO and the Semantic Web!

Why does your company need a taxonomy?

A taxonomy for companies. That is the proposal. A taxonomy, put very simply, is a categorization scheme. It was created to organize items into...

The Power of the Knowledge Graph

You will at some point soon encounter a knowledge graph. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time.

Knowledge Graph – a world of connections

It is often extremely complicated to understand these connections, which is why we use Knowledge Graphs to represent these relationships in a graphical, visual, and understandable way. As researchers in a digital world, we navigate using search engines that index our information, but remove its meaning and context.

Semantic Optimization: a case study

In this post, I will present several results achieved on real websites using a new approach to SEO: Semantic Optimization. Semantic optimization and its advanced results. In the graph above, the most impactful result we achieved: placing content published two days prior on Google Discover.

Semantic Field and SEO

Semantic Field and SEO: the definition of a semantic field for an SEO project is fundamental for any advanced optimization project today.

AEO is the new SEO

SEO since its inception has been a constant mutant. Today there is a lot of talk about SEO and AEO, with the latter being a natural evolution of the former. Engine Optimization.

OWL for Business

Creating OWL for Business is about making use of a language to define and instantiate ontologies on the Web. OWL (Web Ontology Language) is an essential ingredient in this stack, and the need for ontologists is increasing faster than the number and variety of resources available for learning OWL.

How to Rank on Google?

How to rank on Google? It is necessary to create content that is relevant according to your user's search intent.

Case Study and the Power of Semantic SEO

This post is a case study that demonstrates the power of Semantic SEO to generate results for your business. Click on the link to find out how!

Google I/O 2019: what will SEO look like in the future?

Google I/O 2019: What will SEO look like in the future?

What is structured data?

Structured data is data that is organized into semantic blocks of relationships within the same group.

What is the Semantic Web?

The Semantic Web expands the Web, through the use of structured data, so that computers understand the content of your site as much as humans do.