In the first live session of the series, Alexander Rodrigues will present a case study that used WordLift, a Semantic SEO tool that utilizes Natural Language Processing, to improve audience engagement and increase organic traffic to a website.
Agenda:
- 00:00 – Opening
- 17:32 – Presentation
- 1:14:52 – Q&A
- 1:49:34 – Final Remarks
Speaker:
Alexander Rodrigues Silva (SEO Analyst) — SEO Consultant and Semantic Web advocate. Advertising Professional and Librarian in training, with over 20 years of experience in digital. Has worked with Search Engine Optimization since 2009, always seeking to align user experience with strategies such as Content Marketing, optimizing SEO investment. Currently researches the use of semantics and connected data in website optimization.
Moderation:
Fabiola Aparecida Vizentim (Librarian, Data Architect and Member of the AI Biblio BR Group).
About the Series:
Semantics Applied in SEO
In this five-part live series, we will address solutions that utilized semantics in their processes. We will discuss methodologies, tools, challenges, and results. By the end, we expect you to understand the practical issues related to implementing semantic solutions. All information and materials presented in the series will be available at: https://bit.ly/semanticanapratica.