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Semantics Applied in SEO

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The Semantic Web and SEO – Live

Shall we talk? Since 2018, when I first came into contact with SEO, one thing has bothered me: Having more contact with professionals from outside Brazil than from here. For a while I went to events (in Rio and a few in Porto Alegre) and met some people, exchanged...

Future-Proof Data: Lessons from Information Science for Your SEO

I have been working with digital content creation and planning and search engine optimization for quite some time. But after this experience in the academic halls of Library Science, I began to perceive more clearly something that bothered me but I did not know: the...

What Information Science teaches modern SEO

From data chaos to entity precision Introduction 1. The Hook: The Digital Library and the Need for Order Contemporary SEO should not be interpreted merely as a game of chasing opaque algorithms, but as the technical application...

What is a Semantic Field and how to use it in SEO?

In this article, I want to discuss a subject that may seem alien to our field of work: the Semantic Field, and demonstrate that this view is far from reality. My goal is to present this concept as one of the pillars supporting Information Retrieval in semantic...
Conversation on Semantic SEO

Conversation on Semantic SEO

In this video, Felipe Bazon and I discuss Semantic SEO and I share my experience working with SEO, beginning the conversation from the early days of the internet through becoming an SEO specialist. It was a very interesting conversation in which we discuss how Semantic SEO involves optimizing content based on the meaning of words, taking into account context and different meanings.

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Collections on the Web and in Your Library

Collections on the Web and in Your Library

Collecting, gathering, organizing, and storing. It would not be too risky to affirm that since we have understood ourselves as humanity we organize the things that are dear to us. Record collections, book collections, music compilations. The human being is a being...

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How to represent things?

This is another post based on videos I recorded some time ago, in which I shared on YouTube and LinkedIn some of the questions I ask myself. In today's text, I ask myself, and share with you, the following inquiry: How should the things we name be represented? In one...

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How to define things?

How to define things?

This is another post that was based on some videos I recorded a while ago in which I shared on YouTube and LinkedIn some questions I ask myself. In today's text I ask myself, and share with you, the following question: What is the process of defining the things that...

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What are things?

The first in the series of questions that I ask myself and want to share with you was prompted by this book I am reading called Ontology in Information Science - Theory and Method. And I begin by asking myself what things are. In it the debate about ontologies is...

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Semantics Applied in SEO

Semantics Applied in SEO

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Pronto para dominar o SEO do futuro?

Curso de SEO Semântico

Domine o Fluxo de Trabalho Semântico (FTS) e posicione seu conteúdo na vanguarda da otimização digital na era da Inteligência Artificial.

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