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Semantics Applied in SEO

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The Semantic Web and SEO – Live

Shall we talk? Since 2018, when I first came into contact with SEO, one thing has bothered me: Having more contact with professionals from outside Brazil than from here. For a while I went to events (in Rio and a few in Porto Alegre) and met some people, exchanged...

Future-Proof Data: Lessons from Information Science for Your SEO

I have been working with digital content creation and planning and search engine optimization for quite some time. But after this experience in the academic halls of Library Science, I began to perceive more clearly something that bothered me but I did not know: the...

What Information Science teaches modern SEO

From data chaos to entity precision Introduction 1. The Hook: The Digital Library and the Need for Order Contemporary SEO should not be interpreted merely as a game of chasing opaque algorithms, but as the technical application...

What is a Semantic Field and how to use it in SEO?

In this article, I want to discuss a subject that may seem alien to our field of work: the Semantic Field, and demonstrate that this view is far from reality. My goal is to present this concept as one of the pillars supporting Information Retrieval in semantic...

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Knowledge Graph – a world of connections

Knowledge Graph – a world of connections

It is often extremely complicated to understand these connections, which is why we use Knowledge Graphs to represent these relationships in a graphical, visual, and understandable way. As researchers in a digital world, we navigate using search engines that index our information, but remove its meaning and context.

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Semantic Optimization: a case study

Semantic Optimization: a case study

In this post, I will present several results achieved on real websites using a new approach to SEO: Semantic Optimization. Semantic optimization and its advanced results. In the graph above, the most impactful result we achieved: placing content published two days prior on Google Discover.

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Semantic Field and SEO

Semantic Field and SEO

Semantic Field and SEO: the definition of a semantic field for an SEO project is fundamental for any advanced optimization project today.

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AEO is the new SEO

AEO is the new SEO

SEO since its inception has been a constant mutant. Today there is a lot of talk about SEO and AEO, with the latter being a natural evolution of the former. Engine Optimization.

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OWL for Business

OWL for Business

Creating OWL for Business is about making use of a language to define and instantiate ontologies on the Web. OWL (Web Ontology Language) is an essential ingredient in this stack, and the need for ontologists is increasing faster than the number and variety of resources available for learning OWL.

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How to Rank on Google?

How to rank on Google? It is necessary to create content that is relevant according to your user’s search intent.

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Pronto para dominar o SEO do futuro?

Curso de SEO Semântico

Domine o Fluxo de Trabalho Semântico (FTS) e posicione seu conteúdo na vanguarda da otimização digital na era da Inteligência Artificial.

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