TAXONOMIA SEMÂNTICA // Semantic SEO

Semantic SEO

SEO, in very simple terms, is optimizing your website so that Google understands it. You can understand optimization as improving the website’s code, the user experience, the content of the pages, and what you put, for example, on your blog.

Semantic SEO, on the other hand, is the practice of optimizing online content through strategies that define a semantic field for your business and connect data, information, and content so that your business makes sense within this context. More searches, more clicks: semantic results.

Semântico SEO • Porto Alegre, RS Curadoria por Alexander Rodrigues Silva

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Artigos Vinculados 26
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Conversation on Semantic SEO
18/03/2024 2 min de leitura

Conversation on Semantic SEO

In this video, Felipe Bazon and I discuss Semantic SEO and I share my experience working with SEO, beginning the conversation from the early days of the internet through becoming an SEO specialist. It was a very interesting conversation in which we discuss how Semantic SEO involves optimizing content based on the meaning of words, taking into account context and different meanings.

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Google Core Updates
02/06/2021 6 min de leitura

Google Core Updates

Google has just confirmed the release of a broad update today: A new broad core update will begin rolling out on Wednesday—this one called the June 2021 Core Update, announced Google search liaison Danny Sullivan, adding that we should also expect a July 2021 core update next month. Here, my training (in progress) as a Librarian speaks louder: for content to be published, it must meet certain criteria such as expertise, authority on the subject, reliability of sources and information, and originality.

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How to Work with SEO
15/05/2021 4 min de leitura

How to Work with SEO?

Before answering how to work with SEO, I want you to set aside some time to watch this film. You don't need to attend any college to start working with SEO, but you do need to develop some important skills, such as writing for the Web, technical knowledge of website development (though you don't necessarily need to be a developer), in-depth understanding of how search engines and algorithms work, data analysis, among other skills.

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The Power of the Knowledge Graph
14/08/2019 9 min de leitura

The Power of the Knowledge Graph

You will at some point soon encounter a knowledge graph. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time.

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Knowledge Graphs
11/08/2019 5 min de leitura

Knowledge Graph – a world of connections

It is often extremely complicated to understand these connections, which is why we use Knowledge Graphs to represent these relationships in a graphical, visual, and understandable way. As researchers in a digital world, we navigate using search engines that index our information, but remove its meaning and context.

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Semantic Optimization: a case study
11/08/2019 7 min de leitura

Semantic Optimization: a case study

In this post, I will present several results achieved on real websites using a new approach to SEO: Semantic Optimization. Semantic optimization and its advanced results. In the graph above, the most impactful result we achieved: placing content published two days prior on Google Discover.

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AEO is the new SEO
07/07/2019 5 min de leitura

AEO is the new SEO

SEO since its inception has been a constant mutant. Today there is a lot of talk about SEO and AEO, with the latter being a natural evolution of the former. Engine Optimization.

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