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Semantics Applied in SEO

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The Semantic Web and SEO – Live

Shall we talk? Since 2018, when I first came into contact with SEO, one thing has bothered me: Having more contact with professionals from outside Brazil than from here. For a while I went to events (in Rio and a few in Porto Alegre) and met some people, exchanged...

Future-Proof Data: Lessons from Information Science for Your SEO

I have been working with digital content creation and planning and search engine optimization for quite some time. But after this experience in the academic halls of Library Science, I began to perceive more clearly something that bothered me but I did not know: the...

What Information Science teaches modern SEO

From data chaos to entity precision Introduction 1. The Hook: The Digital Library and the Need for Order Contemporary SEO should not be interpreted merely as a game of chasing opaque algorithms, but as the technical application...

What is a Semantic Field and how to use it in SEO?

In this article, I want to discuss a subject that may seem alien to our field of work: the Semantic Field, and demonstrate that this view is far from reality. My goal is to present this concept as one of the pillars supporting Information Retrieval in semantic...
Google Core Updates

Google Core Updates

Google has just confirmed the release of a broad update today: A new broad core update will begin rolling out on Wednesday—this one called the June 2021 Core Update, announced Google search liaison Danny Sullivan, adding that we should also expect a July 2021 core update next month. Here, my training (in progress) as a Librarian speaks louder: for content to be published, it must meet certain criteria such as expertise, authority on the subject, reliability of sources and information, and originality.

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How to Work with SEO?

How to Work with SEO?

Before answering how to work with SEO, I want you to set aside some time to watch this film. You don’t need to attend any college to start working with SEO, but you do need to develop some important skills, such as writing for the Web, technical knowledge of website development (though you don’t necessarily need to be a developer), in-depth understanding of how search engines and algorithms work, data analysis, among other skills.

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Why does your company need a taxonomy?

Why does your company need a taxonomy?

A taxonomy for companies. That is the proposal. A taxonomy, put very simply, is a categorization scheme. It was created to organize items into categories according to a given structure. So why is it important to create a taxonomy for my company? Again, put very...

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The Power of the Knowledge Graph

The Power of the Knowledge Graph

You will at some point soon encounter a knowledge graph. It is also possible to create advanced applications and dashboards that generate high value for the organization, but to do so we need to expand data integration, providing data to those who need it, over time.

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Pronto para dominar o SEO do futuro?

Curso de SEO Semântico

Domine o Fluxo de Trabalho Semântico (FTS) e posicione seu conteúdo na vanguarda da otimização digital na era da Inteligência Artificial.

Blog Semântico
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